Digital trends: challenges and prospects for business
Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.
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Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
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