Digital trends: challenges and prospects for business
Global trends in the development of retail trade in the post-pandemic period. Basic principles of digitalization of the economy of Ukraine. Analysis of trends in digital transformation of business processes. Consumer problems in the e-commerce segment.
Подобные документы
Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.
статья, добавлен 09.07.2017Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
статья, добавлен 15.04.2024The state of e-commerce in Ukraine. Indicators characterizing the current state of the e-commerce market. Problems that inhibit the development of Internet business. Advantages, disadvantages, weaknesses and strengths of SWOT analysis of e-commerce.
статья, добавлен 26.12.2023The impact of e-commerce on the economy. Statistical assessment of the development of e-commerce in the era of globalization. E-commerce market development trends. Types of Internet e-commerce markets, the most popular specialized shopping sites.
статья, добавлен 08.02.2022Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
статья, добавлен 04.12.2023The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
статья, добавлен 21.08.2022- 9. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 Strategic objectives of regulation of trade activity. Methods of State regulation of economy. Principles of State regulation of retail trade. The choice of the organizational forms of trade organizations on the basis of different forms of ownership.
статья, добавлен 27.07.2016Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.
магистерская работа, добавлен 13.07.2020The article presents in general terms the reasons for increasing the importance of logistics processes optimizing mechanisms’ development concerning the food supply chain participants, as well as the current trends in the development of the business.
статья, добавлен 19.06.2022The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
статья, добавлен 16.01.2024Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.
статья, добавлен 11.12.2020Analysis of trends in the construction industry: with an increase in demand for residential real estate, commercial facilities, with the transition to infrastructure construction. Building an effective system of competitiveness of construction companies.
статья, добавлен 18.09.2022Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
статья, добавлен 06.07.2023Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.
статья, добавлен 14.02.2022Consequences of Russian large-scale military aggression for Ukraine's foreign trade in goods in 2022. Trends, changes in the geographical and commodity structure of domestic exports and imports. Product groups with the largest drop in deliveries.
статья, добавлен 26.12.2023Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.
статья, добавлен 23.03.2020Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
статья, добавлен 27.08.2016Measures to deal with port congestion amid the containment of the Covid-19 pandemic. Factors of the slowdown in European ports due to the armed aggression of the Russian Federation against Ukraine and measures to limit physical contact between people.
статья, добавлен 19.03.2024The question of the coexistence of an electronic and paper book, taking into account the development of technologies, their impact on the economy, the significance of the book in everyday life. Internet as a “strong strategic significance” for publishers.
статья, добавлен 09.10.2020The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
статья, добавлен 30.08.2018