Development mechanism of the SMM-strategy for the company’s product brand

Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.

Подобные документы

  • Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.

    статья, добавлен 25.08.2016

  • Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.

    статья, добавлен 19.03.2024

  • The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.

    статья, добавлен 19.01.2023

  • Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.

    дипломная работа, добавлен 23.09.2018

  • The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.

    статья, добавлен 11.01.2021

  • The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.

    дипломная работа, добавлен 01.08.2017

  • Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.

    дипломная работа, добавлен 09.06.2015

  • The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.

    статья, добавлен 12.12.2023

  • Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.

    курсовая работа, добавлен 13.11.2023

  • Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.

    статья, добавлен 10.01.2023

  • The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

    статья, добавлен 26.12.2023

  • The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.

    статья, добавлен 02.11.2022

  • Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.

    статья, добавлен 24.02.2024

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.

    статья, добавлен 16.01.2024

  • Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.

    статья, добавлен 27.06.2021

  • Basic Types of Pricing Policing Policies. Promotional pricing strategy. International pricing strategy. Pricing strategy of Coca Cola. Prices of different bottles. The market penetration pricing policy. Coca Cola Company makes two types of selling.

    презентация, добавлен 08.04.2014

  • Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.

    презентация, добавлен 14.04.2015

  • Founding the company, the names of the founders and first tailoring shirts. Formation of the new brand and the first store Karen Millen. Expansion of chain stores. Interesting facts of Karen Millen. Feature of women's clothing produced by Karen Millen.

    презентация, добавлен 22.04.2016

  • Defining the mission and tasks. Analysis of structure, of the marketing company, of the environment, of factors directly influence, of suppliers and competitors. Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven".

    реферат, добавлен 08.02.2012

  • Product Placement как разновидность скрытой рекламы и техника его эффективного применения. Три классических типа Product Placement, независимо от канала распространения. Преимущества Product Placement от других видов рекламы: доходы, которые она приносит.

    реферат, добавлен 21.11.2015

  • Сущность понятия Product Placement. Рейтинг предпочитаемых телевизионных сериалов пользователей Интернет. Роль рекламы Product Placement для России и российского бизнеса. Психологические модели Product Placemen, его отличия от традиционной рекламы.

    доклад, добавлен 21.02.2012

  • The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.

    статья, добавлен 26.08.2016

  • Defining luxury brands: different perspectives. Picturing the luxury market today, classification of luxury goods. Results of the empitical study on luxury fashion brands' extentions. Methodology of the empitical study on luxury brands' extentions.

    дипломная работа, добавлен 30.07.2016

  • Анализ достоинств и недостатков product placement. Россия и Product Placement. Применение Product Placement как инструментa маркетингового PR. Разработка и проведение промо-программ. Использование способа скрытой рекламы. Реклама табачных брендов.

    курсовая работа, добавлен 06.12.2012

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.