Development mechanism of the SMM-strategy for the company’s product brand
Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
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The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
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