Means of creating the advertising effects in the creolized texts of marketing communication
Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
Подобные документы
Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
статья, добавлен 27.03.2023Study of the texts of business letters written in the Azerbaijani language as one of the main means of business communication. Application of the category of business discourse in the official sections of the document. Purpose of business documents.
статья, добавлен 24.01.2023It was shown that in the internet communication psycho-linguistic presuppositions are cognitive in their content. Proved that in the space of communication or quasicommunication there were actualized pragmatic psycho-linguistically marked presupposition.
статья, добавлен 09.12.2022Consideration of grammatical means of the English-language abstract of the scientific article. An analysis of the structure of phrases, types of verbal forms, characteristic of this genre. Facilitating the search for adequate means of translation.
статья, добавлен 29.09.2016The article discusses the linguistic means of authorization in English magazine discourse is represented by constructions which due to the fusion of form and meaning or form and function reflect the authorship - individual, institutional or collective.
статья, добавлен 29.05.2022The structure of the semantic field of verbs of the visual of perception: the nuclear and peripheral verbal units. Description of the system of meanings of verbal lexemes in the Erzya and Finnish languages. The polysemy of the studied verbal group.
статья, добавлен 21.09.2021The study of the non-verbal communicative means in the aspect of translation, in particular strategies, tactics and devices of rendering non-verbal elements of speech etiquette while translating business discourse. Problems of interpretation of gestures.
статья, добавлен 13.01.2023Formation of the culture of non-verbal communication of educational migrants in the process of intercultural education. Taking into account the peculiarities of the national character of students, speech etiquette and the status of communication partners.
статья, добавлен 06.02.2023The innovative educational communication in the digital discourse. The problems of language coding, transcription and mapping of different spheres of actual and conditional reality in linguocognitive, linguistic and cultural, synergetic, activity planes.
статья, добавлен 20.10.2022The techniques of stimulate students personal activity in learning a foreign language. The use of problem situations for the formation of communication skills necessary for everyday life. Development of practical abilities of professional communication.
статья, добавлен 04.11.2018The study of media headlines with the aim of identifying and classifying lexical-semantic means that reproduce sensationalism. Linguistic techniques used by the authors of similar titles of German-language media texts to create the desired effect.
статья, добавлен 15.01.2023- 87. The discourse studies of computer-mediated communication genres development in modern linguistics
The object research is communication in computer-mediated discourse, the linguistic features of scientific network discourse are described. The article explores various concepts of studying computer communication and the development of electronic genres.
статья, добавлен 21.03.2023 Linguistic and semantic features of the original text, which necessitate the use of an antonymic translation in the process of creating a text in the target language. Examples of formal and contextual translations of fiction texts into Ukrainian.
статья, добавлен 15.12.2021Analysis and disclosure of the changes that took place in the Chinese advertising poster during the twentieth century. Establishing connections between the cultural and political context and the visual content of messages in advertising posters.
статья, добавлен 13.11.2023A study of the verbal representation of the concept of COVID-19 in German-language media communication. Information blocks, displays of knowledge about the pandemic - a disease of a planetary scale, its consequences, methods of protection and struggle.
статья, добавлен 17.10.2022Unification of approaches in the system of metaphor interpretation and systematization of existing interpretive approaches. Methods and sources for creating metaphors both in the practice of linguistic communication and in the discourse of fiction.
статья, добавлен 30.10.2020- 92. The discourse studies of computer-mediated communication genres development in modern linguistics
An overview of communication in computer-mediated discourse. Linguistic features of scientific network discourse. Peculiarities of electronic communication: main methods of interaction, text forms, overview of compositional and linguistic features.
статья, добавлен 29.09.2023 Classification of scientific and technical texts, the criterion of which is the communicative text orientation. Analysis of epistemic and linguistic means of influencing recipients inherent in the texts of this genre. Use of passive verb constructions.
статья, добавлен 07.10.2018Linguistic complexity is a complex phenomenon, as it manifests itself on different levels (complexity of texts to sentences to words to subword units), through different features and also via different tasks (specific needs of other kinds of audiences).
статья, добавлен 16.08.2023- 95. Evolution of Concept Space of Headlines of Ukrainian and Polish Media Texts on the Topic of COVID-19
Study of linguistic means of presenting objective information in conditions of collective danger as for Ukraine. Analysis of the left and right compatibility of words in the media text. Features of the meaning structure of lexical variants of words.
статья, добавлен 26.04.2023 Studying the features of the use of memes in the world of developing network communication in connection with the rapid and uncontrolled spread of this phenomenon. The main aspects of using memes and the effect they have on developing communication.
статья, добавлен 25.07.2020Study of the relationship between the choice of language means, their functions and social factors influencing communication. Analysis of the gendered nature of hedges based on private e-mails, phone conversations, and informal communication patterns.
статья, добавлен 04.05.2022Semiotic approach to text interpretation as a language phenomenon that conveys socio-semantic information - knowledge. A system of semiotic signs, rules for replacing one sign with another, known to both the addresser and the addressee for communication.
статья, добавлен 17.10.2022Multimodal text as a linguovisual phenomenon and a didactic tool. Multimodality as one of the ways of organizing the semiotic system for creating meanings and transmitting information. Characteristics of the main features of didactic multimodal texts.
статья, добавлен 29.09.2023Analysis of the category of expressiveness in scientific texts. Emotionality as a characteristic of specialness, quality and equalness of the emotional sphere. Linguistic characterization of the text, creating an emotional effect in the recipient.
статья, добавлен 17.01.2023