Means of creating the advertising effects in the creolized texts of marketing communication
Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
Подобные документы
Definition of the concept of the non-verbal communication which represents a cumulus of massages which are not expressed through words and which can be decoded creating innuendoes. Study of difference between the verbal and the non-verbal communication.
статья, добавлен 04.09.2022The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.
статья, добавлен 03.01.2021Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.
статья, добавлен 10.10.2023Description of the main verbal and non-verbal means of updating communication strategies. The peculiarity of the use of lexical units with emotionally expressive and evaluative meanings, metaphors, pleonasms and modal verbs as the main language means.
статья, добавлен 23.01.2022Communicative competence of creative language personalities in the aspect of their abilities concerning actualization of non-verbal communication, modelling metalanguage reflection, in particular verbalization of non-verbal means of communication.
статья, добавлен 30.10.2016Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.
статья, добавлен 02.12.2018Verbal and non-verbal means in the communication system of the interface. Terminology of interfaces as a reflection of the surrounding reality. The information system of human-computer interaction, which is implemented in the form of dialogue structures.
статья, добавлен 16.11.2022The phenomenon of protective communication. Investigation of the notion of protective communication represented by systems of signs, texts, rituals as means of neutralizing cognitive constructs, generated by phobias of varying degrees of irrationality.
статья, добавлен 30.01.2022The study of the means of creating objectivity effects in news articles about the coronavirus. The substantiates the linguistic means that represent the objectivity effects, which allowed to classify them according to the level of the objectivity effect.
статья, добавлен 17.01.2023Political discourse as a coherent oral or written text, expressed by both verbal and non-verbal means, which directly depends on the situation of political communication. Factors affecting the choice of strategy and tactics of political discourse.
статья, добавлен 11.11.2022Stylistic devices employed in advertising to diversify the connotations of a product by creating implicit, suggestive meanings and connotative fields for the product that is being advertised. Suggestion as a verbal factor in forming text of a commercial.
статья, добавлен 17.08.2021Study of the means of speech influence used in English-language media texts. Dualism of the phenomenon of speech impact and its ability to ambivalently influence society. Analysis of speech means that belong to different linguistic speech levels.
статья, добавлен 19.08.2021Tools for creating virtual groups and gaining popularity by addressing topics of public discourse are considered. A communicative event combining linguistic form, meaning and action is defined. Verbal and non-verbal means used by bloggers were analyzed.
статья, добавлен 09.02.2023- 14. Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
статья, добавлен 15.08.2021 Methods for creating visual, auditory, or performing pieces. Study of linguistic representations of various types of art in a literary text. Use of intermediality for decoding figurative and symbolic codes. Involving the reader in the creative process.
статья, добавлен 02.08.2021Linguistic representation of visual perception through verbal and visual means of images. Artistic images in romantic literature, created by the interaction of visual and verbal translation codes. Overview of the forms of romantic literary vision.
статья, добавлен 31.01.2018Justification of linguistic means representing the effects of objectivity, which allowed to classify them according to the level of the effect of objectivity. The use of linguistic means representing a deliberately created effect of objectivity.
статья, добавлен 21.05.2023The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.
статья, добавлен 24.06.2020Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
статья, добавлен 16.04.2023Nowadays internet texts, their hybrid forms, created by means of integrated technologies, represent a single content space through a variety of components’ application: verbal, visual. Comparison is regarded as a major factor of reality process depiction.
статья, добавлен 20.10.2022Considered of the phenomenon of Internet trolling. Traced of the definition "Internet troll". Analysed in the context of the given question of the aspects as aggression, success, disruption and deception. Defined of the means of verbal aggression.
статья, добавлен 31.12.2017Analysis of the cohesive potential of terminological vocabulary in professional marketing texts. System analysis cohesive means of terminological vocabulary of marketing discourse as a form of interaction between the main subjects of economic activity.
статья, добавлен 25.11.2020Analyze advertising discourse functioning in the context of the Internet. Importance of context of communication for fulfilling the purposes of communication process. Effective advertisements create associative links in the consciousness of a recipient.
статья, добавлен 19.02.2016Consideration of classification of scientific and technical texts based on the criterium of text communicative purport. Research of epistemic and linguistic means of influence peculiar for these texts. Choice of linguistic and structural organizati
статья, добавлен 26.08.2021The consideration of means of manifestation of linguistic personality, which is defined as an instrument of cognitive activity of a person. The verbal semantic level is analyzed. The functional division of the system of the linguistic personality.
статья, добавлен 20.11.2018