Pragmatic aspects of mass-media
Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.
Подобные документы
- 51. The realization of the language game on the lexical- semantic level in advertising English slogans
Research of the phenomenon of language game and its realization in advertising slogans. Linguistic methods and tools used by advertisers within the language game. Analysis of pragmatic, communicative orientation of advertising slogans in modern English.
статья, добавлен 28.09.2021 Analysis and description of the semantic content of the conceptual field of the frontier in linguistic and pragmatic aspects. Discourse-analysis on the material of the discourse of consumption, the discourse of extreme sports and the Internet discourse.
статья, добавлен 15.04.2024It has been established that the sources of word creation are digitization, information technologies, medicine, mass media, and a new way of life. It has been proven that lexicographers of English-speaking countries respond quickly to language changes.
статья, добавлен 07.08.2022The problem of revealing the axiological aspect of the language representation of the image of Ukraine in the English mass media and ways of its rendering in Ukrainian translation. The research of translation transformations when rendering verbal means.
статья, добавлен 04.09.2023The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021An in-depth analysis of metaphors used by English-language media to depict the conflict in Ukraine. Perception and understanding of the war in Ukraine among English-speaking audiences. The role of language in shaping the understanding of conflict.
статья, добавлен 08.10.2023Analysis and description of expressive-figurative means of original or occasional expression in functional-semantic and structural aspects. Consideration of the pragmatic relevance of the formation of expressive forms of professional communication.
статья, добавлен 29.05.2022The pragmatic potential of the military language which serves as a means of verbalization of the concept "Woman" which was revealed within P. Zagrebelniy's discourse. Their expressive capacity in respect of postulates of gender linguistics was analyzed.
статья, добавлен 25.12.2016Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.
статья, добавлен 18.10.2022Quality translation with identical pragmatic effect. Definition of the measure of translation transformations. Evaluation of the translation solutions to achieve the pragmatically equivalent translation in monograph "The Celts: A Chronological History".
статья, добавлен 09.02.2023The article examines cognitive and structural-semantic parameters of the speech act of political apology by identifying its salient characteristics and pragmatic significance. The study sets out different types of political apology in the media discourse.
статья, добавлен 19.02.2016Analysis text of the epitaph as a communicative phenomenon from the point of view of the realization of pragmatic functions. Semiotic components of the epitaph. Analysis of the epitaphs from the position of the illocutionary force of the speech act.
статья, добавлен 08.05.2018The existing relationship between translation and pragmatics. Translation, by its interdisciplinary nature and character. Speech acts form a fundamental part of pragmatic discourse. The pragmatic element in the interpretation of the translation.
статья, добавлен 13.12.2014A comprehensive study of the factors that contribute to the processes of storage or, conversely, the disclosure of secrets in communication. Description of the verbalization of the concept of the secret in modern English-language artistic discourse.
статья, добавлен 09.07.2023Study of the nominative space of neologisms in modern English mass media. Demonstrate productivity of all methods of the lexical units formation, but the morphological neologisms are the nucleus of the whole corpus of the allocated lexical innovations.
статья, добавлен 23.03.2023The language of law as a various models of interaction in process of communication where a diversity of linguistic means is employed in a specific context. Characteristics of the specific features of dialogic interaction of lawyers and witnesses.
статья, добавлен 19.12.2021- 67. Peculiarities of linguistic embodiments of language ideology in contemporary English media resources
The article identifies common and different aspects in of the field structures of the concept Language Ideology on both the local and foreign levels. The concept Language Ideology is in contemporary English media resources, Indonesian online publications.
статья, добавлен 12.04.2023 Current linguistic situation among Russian-speakers: causes and views. Switching Russian-English code as a linguistic problem, a research process. Syntactic and morphological features of Russian-English switch codes in IT, their pragmatic functions.
статья, добавлен 31.03.2022Methods of translation of cultural components of English-language film text into Ukrainian. Analysis of communicative and pragmatic factors and the need for adaptive strategies. The difference between the concepts of "domestication" and "phorenization".
статья, добавлен 14.11.2021Innovations in the process of learning a foreign language to students of agricultural specialties. The use of a communicative approach for the formation of pragmatic competence of specialists. Applying of disputes for the development of speech activity.
статья, добавлен 04.11.2018Characteristics and pragmatic significance of the semantic parameters of political apology in the media discourse. Public discontent of political apology. Illocutionary force indicating devices and explicit expression of the acknowledgement of guilt.
статья, добавлен 02.12.2018The means of nomination of admiration in the modern English. Identification of the nominative aspect of admiration through the use of specific lexical units, such as "amazing", "fantastic", "incredible", which give an evaluative color to the statement.
статья, добавлен 04.12.2023The aim is to functioning and translation of English occasionalisms into Ukrainian and vice versa in the media texts, namely a social media site Instagram. Analysis of the fundamental aspects of the translation of occasionalisms and their functions.
статья, добавлен 26.07.2023The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 29.08.2021Lexical and stylistic features of journalistic English-language texts of the perfume industry. Persuasive and manipulative direction of linguistic means of texts, emotional and pragmatic impact of epithets, similes, antonyms and synonyms on recipients.
статья, добавлен 03.04.2023