Pragmatic aspects of mass-media
Features of the use of euphemisms in the creation of pragmatic potential in the English-speaking media. Research and essence of the concepts of "pragmatic aspect" and "pragmatic potential". Consideration of the language of the ellipses, their education.
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Study of the processes of euphemization in English on the themes of disease and death based on discourse materials in the mass media. Analysis of various lexical units of the substitute nature, the reasons for the active euphemization of the language.
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