Deixis in advertising persuasive strategies
Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.
Подобные документы
Study of the peculiarities of English legal terms and ways of their reproduction in the Ukrainian language. Analysis of the peculiarities of English legal terms (in particular and the linguistic aspect) and ways of their translation into Ukrainian.
статья, добавлен 19.10.2023Translation strategies and techniques used in the translation of religious tourist promotional texts. Cultural adaptation of religious terms while preserving the original. Taking linguistic and extralinguistic factors into account in tourist discourse.
статья, добавлен 20.11.2022Сommunicative intention achieved by a persuasive communicative action. Types speech acts realised in the Steve Jobs felicitation address. Тypes of verbs that indicate speech acts. Direct and indirect illocutionary acts in the forms of assertives.
статья, добавлен 05.03.2018Characterization of stylistic phenomena as a linguistic and cultural component through a comparison of English and Spanish folk tales. Study of ethnolinguistic phenomena of English and Spanish folktales in linguistic, cultural and communicative aspects.
статья, добавлен 15.05.2023Description of semantic features of English riddles and their reflection in the linguistic picture of the world. Use of epithets, comparisons, hyperbole, tautological expressions that enrich the "language" of riddles. Research of the rhythm of riddles.
статья, добавлен 09.08.2021The intricate linguistic interplay between English and other languages, shedding light on the dynamic and complex nature of interactions. The historical, sociocultural, and geographical factors that have contributed to the crossfertilization of English.
статья, добавлен 18.11.2023Strategies and tactics for neutralizing the negative effect of political mega-discourse. Linguistic realization of influence on the example of speeches of political leaders of European countries, news texts. The specifics of the trolling strategy.
статья, добавлен 17.05.2022Investigating the phenomenon of initialisms English slang. Depending on the linguistic status of the derivational base involved in the formation of the neologism, the initialisms under study are categorized into types: deproposemic, dephrasal, delexical.
статья, добавлен 06.02.2023A study of linguistic units that form the basis of stylistic variation in English discourse. Revealing a layer of functionally neutral vocabulary, which creates the necessary background for an adequate, situational perception of the context of speech.
статья, добавлен 17.03.2021Analysis of terminology, nomenclature vocabulary, procedural vocabulary as a way to define a particular text to the official business style of the language. Evaluation of lexical and grammatical turns, speech cliches, metaphors, idioms of English texts.
статья, добавлен 23.01.2019Research and evaluation of the translation aspect of the English national anthems as texts of ideological discourse. Identification of the main ideological concepts of each national anthem (the True North, the Star-Spangled Banner, the soldier’s song).
статья, добавлен 07.10.2018The adequacy of the discourse in the source and target texts is investigated. The article explains the essence of discourse and adequacy as a linguistic term that reflects conclusions based on the works of writers. The essence of translation adequacy.
статья, добавлен 19.10.2022Investigation, and the rationale for focusing on genre, relational work and identity. Communication strategies, cultural differences, history taking, emotions. Analysis of interpersonal communication skills and emotion in the reflective writing texts.
статья, добавлен 10.03.2021Analysis of reproduction of English historical terms in Ukrainian. The direction of modern linguistic research is aimed at studying the functional features of industry terminology. Techniques for translating English historical terms into Ukrainian.
статья, добавлен 30.03.2023The article focuses on the study of communicative strategies and tactics in English talks of TED conferences where speakers use speech technologies aimed at changing the information picture of the world. TED talks are included in the rhetorical discourse.
статья, добавлен 23.03.2020Analysis of linguistic hedging related to establishing the limits of responsibility of the author of the statement and mitigating categoricalness. Use of hedging instruments in English texts. Structural, semantic, pragmatic analysis of hedge markers.
статья, добавлен 29.05.2022The theoretical aspects and methods of investigating phonetic coincidence and semantic differences of homonyms. The interrelations between homonymy and polysemantic words. Comparative typological analysis of linguistic phenomena in English and Russia.
курсовая работа, добавлен 02.04.2012Classification of verb meanings. The study of the functioning of the long form. The transfer of species values in English. Identification of lexical, grammatical factors influencing the use of verbs of various semantics in the form of a continued form.
статья, добавлен 30.03.2019Optimization of the effectiveness of world political communication. Strategies and mechanisms for building political discourses. Linguistic metamodeling of rhetoric, Milton's analysis of texts and speeches of modern politicians and public figures.
статья, добавлен 18.08.2021- 120. The correlation of evaluative and emotional components in the semantics of "settlement" nominations
Investigation of the correlation of evaluative and emotional components in the semantics of "settlement", which function in the advertising tourism discourse of the English language. Recipients' perception of oikonyms depending on the type of discourse.
статья, добавлен 07.12.2020 Linguistic analysis of texts from Azerbaijani literature. Research of the peculiarities of the formation of the language of poetry. Study of imagery and ideological structure of poems. Consideration of the semantic load of folklore, sayings and proverbs.
статья, добавлен 12.11.2023Research of a category of expressiveness and related linguistic concepts, their functioning in texts of different styles. Features of the organization of written and oral expression. Emotional reinforcement of expression through the use of intensifiers.
статья, добавлен 19.07.2020Interpretation of the third person singular pronoun in a sentence structure or discourse. Basics of form, syntactic functions, lexical-grammatical valences and frequency of a linguistic unitt "it". Interpretation of the indefinite article "a" in English.
статья, добавлен 24.10.2022Research of structural and semantic properties of English Comparative constructions in Internet texts of Transport Topics for their accurate transmission in Ukrainian. Study of original internet texts, permutation for five types of comparatives.
статья, добавлен 28.01.2023Address of author to the question of educating to reading. Theoretical analysis of process of perfection of read skills student and also actuality the use of original texts of the English and American writers on employments on a foreign language.
статья, добавлен 14.01.2019