Deixis in advertising persuasive strategies
Investigating deixis in advertising and its role in the persuasive strategies. The applied aspect of the research realised in the form of the linguistic interview gives the opportunity to observe the great power of deixis in English advertising texts.
Подобные документы
Analysis of duestions aiming at solving the problem of humor in advertising. The question of the use of puns in print advertisements. A positive relationship between humor and attracting attention. Consideration of the construction of English puns.
статья, добавлен 11.11.2022Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.
статья, добавлен 10.10.2023- 3. The realization of the language game on the lexical- semantic level in advertising English slogans
Research of the phenomenon of language game and its realization in advertising slogans. Linguistic methods and tools used by advertisers within the language game. Analysis of pragmatic, communicative orientation of advertising slogans in modern English.
статья, добавлен 28.09.2021 Expectation as the basis of communication and linguistic tools. Its informal description. The role of experience and training in its creation. Solution of the problem of equivalence of expression and deixis. The "subject" and origin of an expectation.
статья, добавлен 13.12.2020- 5. Verbalization of the psychological distance between adolescence and emerging adulthood in narratives
Linguistic analysis of letters written to adolescents in order to trace the process of formation of their identity. Using present and future tense verb forms, shifting personal deixis and second-person pronouns to verbalize their role in the narrative.
статья, добавлен 13.12.2021 General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.
курсовая работа, добавлен 15.04.2011The consideration of the specific distribution of speech and gesture in the multimodal deixis of discourse space construal in narratives. Comparison of the plot contents and viewer engagement as two major coordinates of discourse space in media.
статья, добавлен 16.09.2024Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
статья, добавлен 27.03.2023Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.
статья, добавлен 09.02.2023The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.
статья, добавлен 24.06.2020The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.
статья, добавлен 03.01.2021Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
статья, добавлен 05.03.2018Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
статья, добавлен 01.04.2022Characterization of the grammatical category of time as a means of actualization of temporal deixis in the Belarusian and English languages. Comparative analysis of the relative-temporal model of the narrative mode in the Belarusian and English languages.
статья, добавлен 28.09.2022Features of the modern advertising and information genre. Pragmalinguistic study of Russian advertising discourse. Determination of the reasons for the formation of neologisms in the Russian language. Methods of word composition and direct borrowing.
статья, добавлен 10.10.2024Militarism - a typical characteristic of modern human culture, which is reflected in the names of games and is supported in the semiosis of cyberspace by signs-militaronyms. Advertising like a very important civilizational form of human activity.
статья, добавлен 15.02.2022Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
статья, добавлен 16.04.2023- 18. Peculiarities and difficulties in translation of comparative advertising of fast food restaurants
The phenomenon of comparative advertising and lexico-semantic features of its operation in the communication and translation process. Advertising texts combine a complex of lexical, grammatical and syntactic difficulties determined by their specifics.
статья, добавлен 15.08.2021 The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.
статья, добавлен 19.12.2021The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.
статья, добавлен 29.09.2023Analysis and disclosure of the changes that took place in the Chinese advertising poster during the twentieth century. Establishing connections between the cultural and political context and the visual content of messages in advertising posters.
статья, добавлен 13.11.2023Investigation of transitions in the semantics of geographical names of places. Consideration of the main role of oikonim in the modern tourist advertising discourse. Influence of advertising on the positive perspective of geographical names of places.
статья, добавлен 12.05.2018Stylistic devices employed in advertising to diversify the connotations of a product by creating implicit, suggestive meanings and connotative fields for the product that is being advertised. Suggestion as a verbal factor in forming text of a commercial.
статья, добавлен 17.08.2021Persuasive influence as a process in which communicants, through messages organized in a certain way, influence other people in order to change their attitudes regarding the subject of persuasion. His tools and the main ways to improve efficiency.
статья, добавлен 04.05.2022The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
статья, добавлен 14.08.2022