Branded entertainment: product placement in the entertainment business

Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.

Подобные документы

  • About cross-cultural management. Differences in cross-cultural management. Differences in methods of doing business. The globalization of the world economy and the role of cross-cultural relations. Cross-cultural issues in International Management.

    контрольная работа, добавлен 14.04.2014

  • Organizational structure: types of organizational structures (line organizations, line-and-Stuff organizations, committee and matrix organization). Matrix organization for a small and large business: An outline, advantages, disadvantages, conclusion.

    реферат, добавлен 20.03.2011

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.