Branded entertainment: product placement in the entertainment business
Origins of and reasons for product placement: history of product placement in the cinema, sponsored shows. Factors that can influence the cost of a placement. Branded entertainment in all its forms: series and television programs, novels and plays.
Подобные документы
Impact of globalization on the way organizations conduct their businesses overseas, in the light of increased outsourcing. The strategies adopted by General Electric. Offshore Outsourcing Business Models. Factors for affect the success of the outsourcing.
???????, добавлен 13.10.2011Evaluation of urban public transport system in Indonesia, the possibility of its effective development. Analysis of influence factors by using the Ishikawa Cause and Effect diagram and also the use of Pareto analysis. Using business process reengineering.
??????????? ??????, добавлен 21.04.2014M.A. Rothschild is a German banker and the founder of the Rothschild banking dynasty, business leader, which is believed to have become the wealthiest family in human history. A brief sketch of his life and career. Main stages of empire building.
???????????, добавлен 10.06.2014Six principles of business etiquette survival or success in the business world. Punctuality, privacy, courtesy, friendliness and affability, attention to people, appearance, literacy speaking and writing as the major commandments of business man.
???????????, добавлен 21.10.2013The essence, structure, ?bjectives and functions of business plan. The process’s essence of the bank’s business plan realization. Sequential decision and early implementation stages of projects. Widely spread mistakes and ways for their improvement.
???????? ??????, добавлен 18.12.2011Investigation of the subjective approach in optimization of real business process. Software development of subject-oriented business process management systems, their modeling and perfection. Implementing subject approach, analysis of practical results.
??????????? ??????, добавлен 14.02.2016Milestones and direction of historical development in Germany, its current status and value in the world. The main rules and principles of business negotiations. Etiquette in management of German companies. The approaches to the formation of management.
???????????, добавлен 26.05.2015Company’s representative of small business. Development a project management system in the small business, considering its specifics and promoting its development. Specifics of project management. Problems and structure of the enterprises of business.
???????, добавлен 14.02.2016Formation of intercultural business communication, behavior management and communication style in multicultural companies in the internationalization and globalization of business. The study of the branch of the Swedish-Chinese company, based in Shanghai.
??????, добавлен 20.03.2013Critical literature review. Apparel industry overview: Porter’s Five Forces framework, PESTLE, competitors analysis, key success factors of the industry. Bershka’s business model. Integration-responsiveness framework. Critical evaluation of chosen issue.
??????????? ??????, добавлен 04.10.2014The main idea of Corporate Social Responsibility (CSR). History of CSR. Types of CSR. Profitability of CSR. Friedman’s Approach. Carroll’s Approach to CSR. Measuring of CRS. Determining factors for CSR. Increase of investment appeal of the companies.
???????, добавлен 11.11.2014Improving the business processes of customer relationship management through automation. Solutions the problem of the absence of automation of customer related business processes. Develop templates to support ongoing processes of customer relationships.
???????, добавлен 14.02.2016History of development the world leader in the production of soft drinks company "Coca-Cola". Success factors of the company, its competitors on the world market, target audience. Description of the ongoing war company the Coca-Cola brand Pepsi.
??????????? ??????, добавлен 27.05.2015The ecological tourism agency in Lithuania which would provide sustainable tours within the country, individual and group travel tours to eco tourists, professional service and consultation. Mission and vision. Company ownership. Legal establishment.
???????? ??????, добавлен 11.04.2013??????????? ? ???????? Business Intelligence. ??????????? BI-?????? ? ?????? ?? ???????????, ???????????? ?????? ? ????. ??????????????, ?????? ? ???? ???????????, ?????? ?? ??????????. SWOT-?????? ???????????? ?????????? ? ?????? ??? ??????? ?????.
???????? ??????, добавлен 20.06.2014??????????? ? ??????? ???????? ?????? ???????? ???????????? ??????????? ?????? ?? ???????? "Business Excellence"; ??????????????? ????????? ? ?????? ????????????. ????????????? ?????????????? ???????? ????????? ?????? ???? ?? ??????? ??????????? ????????.
???????? ??????, добавлен 22.06.2013?????????? ??????????????? ?????????: ???????????? ? ???????????. ?????? ????????????? ???????????? ???????? ??? "Sun Cinema". ?????????-??????????????? ??????? ????????????. ???????????? ?? ????????????????? ?????????? ??????????????? ????????? ?????.
????????? ??????, добавлен 27.10.2015Major factors of success of managers. Effective achievement of the organizational purposes. Use of "emotional investigation". Providing support to employees. That is appeal charisma. Positive morale and recognition. Feedback of the head with workers.
???????????, добавлен 15.07.2012The main reasons for the use of virtual teams. Software development. Areas that are critical to the success of software projects, when they are designed with the use of virtual teams. A relatively small group of people with complementary skills.
???????, добавлен 05.12.2012???????????? ??????????? ???????????? ?????????????? ??????????. ???? ??????????? ? ???????????? ????? ??????? ?????????? ? ??????????. ?????????? ???????????? ??????????? ??? ?????????????? ???????????? ??????????? ??????? ?????? ???????? "BAS".
????? ?? ????????, добавлен 22.04.2014ERP-??????? ??? ??????? ????????, ??? ???????. ??????????? ????? ??????? "????????" ERP. ????????????? ????? ??????????? ????? ERP-?????? ?? ?????? 2009 ?. ??????? TopS BI ?? ?????????? ?????????? ?? ?????? Oracle E-Business Suite, ???????????? ?????????.
???????? ??????, добавлен 07.06.2011??????????? ?????????????? ?????????? ? ???????, ?????????? ? ???????? ???????. ????????? ??????? Microsoft Business Solutions-Axapta. ???????????? ???????? ????????? ??? ??????? "?????? ????", "???????", "?????????????". ?????????? ?? ????? ???????????.
???????? ??????, добавлен 20.07.2012?????????????? ??????????, ??????????????. ????? ???????? ??????? ?? ?????????????? ????????????. ??????????????? ????????? ?????????? ??? "?????? ?????". ?????? ?????????? ???????? ????????????. ?????? ????????????? ???????? ?????? ??????? Business FM.
????????? ??????, добавлен 16.02.2012?????????????????? ??????? ?????????? ????????. ????????????? ?????????? ???????????? ??????????? "??????????". ????????? ???????? ????????? ????? ?????????? ??????? ??????-????????????? Business Studio ??? ??????????? ??????? ??????? ???????????.
???????? ??????, добавлен 20.03.2013The concept and features of bankruptcy. Methods prevent bankruptcy of Russian small businesses. General characteristics of crisis management. Calculating the probability of bankruptcy discriminant function in the example of "Kirov Plant "Mayak".
???????? ??????, добавлен 18.05.2015