Psycholinguistic paradigm of transformational model of English-Ukrainian translation
Psychological characteristics of oral translation activity. Proposed transformational Model of English-Ukrainian Translation, using English phraseological units. Semantic analysis of the original text one of the ways of constructing the final statement.
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Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.
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