Personal branding for academic faculty: a new social phenomenon for russian higher education
Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.
Подобные документы
The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
??????, добавлен 19.01.2023Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
??????, добавлен 20.07.2018Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
????????? ??????, добавлен 24.08.2017Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
??????, добавлен 31.12.2017Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
??????, добавлен 09.01.2019??????? ??????????? ????? ???????????? ??? ????? ???????? - ??????? ???????????? ?????????? TikTok, ?????????????, ?????????? ????????? ????????? ByteDance ? 2016 ?. ????????????? ??????????????? ??????? ? ?????????????? ? ???????????? ???????.
??????, добавлен 21.12.2021The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
??????, добавлен 21.07.2024The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
????????? ??????, добавлен 01.08.2017The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
??????, добавлен 15.03.2020Strategic goals to ensure the sustainable development of territories at all levels through the production of competitive goods and the growth of the export potential of regional producers. The need to use effective branding technologies of territories.
??????, добавлен 08.04.2022A brief overview of the Russian stock market. Capitalization of the ten largest Russian public companies in 2015-2016. The trading volume-to-capitalization ratio in the Russian stock market compared to the ratio in developed countries’ markets.
??????, добавлен 14.09.2020Problems of imitation of brands in the specific conditions of the postmodern economy, when material objects are actually replaced by their simulacra. Ramification of the terms "brand leader", "brand imitator" in the English-speaking Internet environment.
??????, добавлен 27.06.2021The communicative and psychological influence of the brand character. Creating a brand persona based on certain characteristics that are inherent to the audience, as well as the company itself. Successful and timely introduction of new stories or mascots.
??????, добавлен 06.08.2023Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
??????, добавлен 10.01.2023Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.
??????, добавлен 18.04.2022Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
????????? ??????, добавлен 18.07.2020Analysis of components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media. Effectiveness of new Internet technologies introduction in work of library institutions.
??????, добавлен 12.04.2023- 43. Ikea case
The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).
??????, добавлен 09.05.2015 Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
??????, добавлен 28.02.2023- 45. Analysis of the impact of social networks on customers’ decision to buy online: research concept
The discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to online from the point of view of the concept of Web 2.0. The factors of social networks in making a purchase decision.
??????, добавлен 13.04.2022 Prospects for Ukraine’s integration into the European Education Area. Features of the organization of marketing of educational institutions. Development of distance learning. The use of the Armstrong model for non-profit subjects in the research sphere.
??????, добавлен 23.02.2017Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
??????, добавлен 28.09.2016The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
??????, добавлен 28.09.2016Evaluation of strategic potential of Isabelle Camille, the ability of the company to meet the expectations of Russian distributors. Recommendations for the development of a conceptual commercial equipment with the symbols of the trademark of the company.
??????, добавлен 15.05.2016Sport as an essential part for humanity in everyday life for many centuries. Individual performance - the main factors that influence on the duration of a career in football. Analysis of the transfer market value of clubs in Russian Premier League.
????????? ??????, добавлен 05.08.2018