Personal branding for academic faculty: a new social phenomenon for russian higher education
Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.
Подобные документы
The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
статья, добавлен 02.11.2022Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.
статья, добавлен 24.05.2020Social media как площадки обмена контентом, мнениями, опытом и взглядами, инструменты коммуникационных технологий. Пилотное исследование мнений местных пиар-специалистов компаний Fortune 500 по проблеме замещения social media традиционных технологий.
контрольная работа, добавлен 21.11.2017Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
статья, добавлен 23.07.2020The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
статья, добавлен 24.06.2024Theoretical aspects of customer engagement in the global airline industry through social media. Comparison of Turkish Airlines and other global airline companies on social media. Analysis of posting actions and the content theme of Turkish Airlines.
дипломная работа, добавлен 07.12.2019The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
статья, добавлен 12.05.2018Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
статья, добавлен 18.12.2023- 13. Personal Selling
Familiarity with the basic stages of personal sales: prospecting, handling objections, closing the scale. Personal selling as a promotional method in which one party uses skills and techniques for building personal relationships with another party.
курсовая работа, добавлен 02.11.2014 Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
дипломная работа, добавлен 07.09.2018Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
дипломная работа, добавлен 24.08.2020Analysis of e-branding of the Lidl brand. A marketing strategy aimed at retaining existing customers and attracting new ones. Development of events that present the brand, interest buyers, maintain relations between senders and receivers of the product.
статья, добавлен 27.09.2022Использование Social Media Optimization в качестве инструмента оптимизации сайта для дальнейшего его продвижения в социальных системах. Особенности осуществления маркетинговых мероприятий в социальных медиа при помощи инструмента Social Media Marketing.
статья, добавлен 05.05.2015Использование платформы профессионалами в социальных сетях, зависящее от типа коммерческой транзакции. Инструмент, позволяющий работать в социальных сетях - SMM и расшифровывается как - social media marketing. Очевидные преимущества использования SMM.
статья, добавлен 15.07.2021Застосування Social Media Marketing-технологій для просування підприємств готельного та ресторанного бізнесу. Аналіз можливостей соціальних мереж та форми роботи з їх аудиторією. Визначення переваг SMM для досягнення ефективності рекламного повідомлення.
статья, добавлен 22.01.2023Современная структура и элементы системы маркетинговых коммуникаций. Специфика использования виртуальных сообществ. Технологии Web 2.0 и социальные медиа. Разработка методики формирования лояльности бренду посредством social media based brand community.
дипломная работа, добавлен 21.06.2016The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
статья, добавлен 06.07.2023Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
статья, добавлен 20.07.2024Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
статья, добавлен 25.08.2016- 25. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
презентация, добавлен 14.05.2014