The impact of advertising on consumer attitudes
Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values and needs, and creating brand identi
Подобные документы
Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
дипломная работа, добавлен 24.08.2020Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
статья, добавлен 13.06.2022A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
статья, добавлен 03.02.2021Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
статья, добавлен 05.06.2022Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
дипломная работа, добавлен 18.07.2016The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
статья, добавлен 30.08.2018Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.
статья, добавлен 11.12.2023Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
статья, добавлен 05.06.2022The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
статья, добавлен 24.02.2024Clarification of typology of genres of advertising, trends of development and their current state. Establishing the differentiation of advertising genres depending on the channels of advertising, goals, types of audience, directions of development.
статья, добавлен 23.08.2018The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.
статья, добавлен 05.03.2018The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.
статья, добавлен 10.06.2022The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.
статья, добавлен 08.05.2018Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
статья, добавлен 28.09.2016Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.
статья, добавлен 26.11.2023The study of interaction of advertising effectiveness to its level and type of promotion products. Certain preferred mode of product promotion to the consumer. The study of the effectiveness of price discounts and bonuses on all advertising levels.
статья, добавлен 21.06.2014Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.
статья, добавлен 25.01.2023Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
статья, добавлен 15.08.2022The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.
статья, добавлен 12.11.2023The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.
статья, добавлен 23.09.2020Influencers form their own approaches to meet the requests and needs of subscribers. Informing the society about the current trend and the ways of influencing the decision-making process by consumers. The credibility of the methods used by influencers.
статья, добавлен 25.06.2021The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 13.07.2020The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
дипломная работа, добавлен 14.07.2020