The impact of advertising on consumer attitudes
Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values and needs, and creating brand identi
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The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
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дипломная работа, добавлен 07.09.2018Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.
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статья, добавлен 16.01.2022Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
статья, добавлен 28.06.2020To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.
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