Comparative analysis of companies’ usage of the "green brands" strategy in the markets of Brazil, Russia, India, and China
Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.
Подобные документы
Study of theoretical foundations and practical application of agricultural investment management. Recommendations for investments in the agricultural sector by analyzing and solving the problems of the development of rural areas on the example of China.
статья, добавлен 28.12.2023The report looks at different functions within an organisation. Human resources. Sales, marketing, research and development. Production, operations, customer service. Finance and Accounts. Administration and IT. The type of business and style of work.
реферат, добавлен 23.02.2011Modern social and cultural discourse. Analysis of the system-based approach (SBA) ideas development according to epistemological levels of cognition. New definitions of discourse and further develop discourse theory based upon new groundings of systems.
статья, добавлен 14.06.2018Justification of the conceptual foundations of the formation of the anti-crisis strategy of enterprises in the conditions of an unstable external environment. A comprehensive consideration of the problems to be addressed by the anti-crisis strategy.
статья, добавлен 11.11.2022Analysis of the prerequisites for the emergence and principles of business process reengineering in the economic environment. Reengineering business processes of real estate enterprises according to the state of development of real estate in China.
статья, добавлен 19.03.2024The article is concerned with the interpretation of the essence of the innovation strategy concept given the impact of environmental factors in order to meet the interests of all parties concerned, with the author's definition of this concept suggested.
статья, добавлен 04.09.2024Substantiation of innovativeness of firms in times of crisis and identification of factors that can restrain or stimulate the innovative activity of companies. Ways to improve the effectiveness of innovation during the crisis, the main strategies at the l
статья, добавлен 03.05.2023The potential for growth in the value of the HEI brand will include a decrease in overall competition, enhancing image, increase in financial resources, achieving the mission. The effectiveness of strategy implementation depends on the evaluation.
статья, добавлен 27.12.2023Research on the mega-sportive events visitor’s characteristics. Study of value orientations of FIFA-2018 World Cup visitors. Recommendations on the hotel’s positioning strategy for the tourists coming for FIFA World Cup in 2018. Market cоncept of a hоtel.
дипломная работа, добавлен 21.09.2016Development of tools for assessing the development of an enterprise in a global environment, choosing a strategy for its development. Analysis of methodological support for assessing business systems, the use of management tools during strategic planning.
статья, добавлен 20.07.2024Analysis of the remuneration system based on the results of employee performance evaluation. The system of distribution of the wage fund at Ukrainian enterprises. Ways of its improvement using the experience of labor payment programs in Korea and China.
статья, добавлен 13.08.2023Identifying the nature and priorities of financial management of enterprises. The peculiarity of determining approaches to such management on the basis of crisis management. Analysis of the use of induction and deduction to build a research structure.
статья, добавлен 02.05.2022- 63. Formation of the company's financial security strategy in conditions of macroeconomic instability
The criteria that should be taken into account when developing and implementing the company's financial security strategy in order to take into account the specific needs of the company, as the dynamics of the external environment in which it operates.
статья, добавлен 31.01.2024 Considers and examination of the issues of building the enterprise competitive development strategy in the Republic of Kazakhstan. Research and characterization of the main problems of enterprise financial stability management and risk reduction.
статья, добавлен 26.09.2016Traditional framework of business process reengineering. Robotic process automation overview, effects. Statement of the research question, research methods. Data collection, sample, data analysis strategy. Description of the results, сross-case analysis.
статья, добавлен 26.08.2020Determination of the peculiarities of the process of formation of the innovation management strategy of the tourist enterprise. Innovative type of development of tourist enterprises through the formation of a general model of innovative development.
статья, добавлен 22.07.2024Substantiation of the theoretical and methodological approaches, the development of recommendations, and the formation of anti-crisis strategies regarding the management decisions of the enterprise in the conditions of an unstable external environment.
статья, добавлен 10.11.2022Assessing Vietnamese cuisine brand abroad and the sufficient condition for Vietnam to create a culinary nation brand. Examining the link between culinary nation brand and destination brand in tourism. Finding the strategy of other countries in the world.
дипломная работа, добавлен 15.10.2020Corporate, social Etiquette. Features of business etiquette are in the different countries of the world. To be on time is important in most European countries. The traditional greeting is in China and Holland. Popularity of business lunches in cultures.
презентация, добавлен 19.03.2015The importance of managing enterprise talents for competitiveness and maintaining market positions. New possibilities of personnel management. Analysis of human resources internet marketing of Czech enterprises. Recruiting talents in modern social media.
статья, добавлен 02.02.2018Shows how talent attraction systems enable companies to acquire various talent groups in order to improve the competitive advantage. Explores talent attraction as a system on the strategic, policy and practices levels, describing their similarities.
статья, добавлен 03.05.2023The essence of cash flow management, the main goal and objectives of such management, as well as its main stages. In addition, the main strategies of the basic development of the enterprise were considered. Developed a cash flow management strategy.
статья, добавлен 30.08.2022The study of factors affecting the preferences of goods. Globalization and penetration of foreign brands into various markets. Influence of the country of origin on the decision-making process of Russian consumers on consumer electronics product.
дипломная работа, добавлен 23.09.2018The article is devoted to topical issues of the development of the company's employees as an integral component of the personnel management strategy. The components of the management structure of the professional development of personnel are considered.
статья, добавлен 11.02.2024Evaluate company value. The correctness of current earnings in predicting future cash flows. The relationship between earnings and stock returns. The list of the largest Russian companies in terms of capitalization. Listed companies' financial data.
дипломная работа, добавлен 21.09.2018