Comparative analysis of companies’ usage of the "green brands" strategy in the markets of Brazil, Russia, India, and China
Theoretical basis of "green" marketing. Marketing evolution into "green" marketing. Difference between definitions. Cross-cultural comparison. Empirical research on BRIC countries: Brazil, Russia, India, China. Statistics. "Green brands" strategy review.
Подобные документы
Literature review for studying ethics and trust in international business. Cross-cultural peculiarities of the ethics and trust in business cultures of Nigeria, analysis of the ethics and trust problems and opportunities connected with business culture.
курсовая работа, добавлен 12.03.2024Relationship between burnout levels and the intention to quit, between transformational leadership and the intention to quit. The study found that increasing job burnout correlates with the increase in the quit intentions in South India's hotel industry.
статья, добавлен 16.08.2020Improvement of professional training of employees. Increase the efficiency of production, quality and competitiveness in the field of service and in the organization of production. Obtaining competitive advantages in the implementation of one's strategy.
статья, добавлен 20.07.2024- 79. Management of human resources development in small and medium-sized enterprises - theoretical review
The article examines the situation of human resource management in small and medium-sized enterprises in China. Problems that exist in human resource management. Implementation of systematic human resource management with an emphasis on talent roll.
статья, добавлен 15.04.2024 - 80. Research and Development of the Russian Sport Betting Industry: its Features and Characteristics
The history of betting. Russian and world’s betting tendencies and expectations. Law regulation in Russia. Competitor analysis of the main players in the market. Influence of FIFA World Cup 2018 on Russian bookmakers. Demographic and behavior factors.
дипломная работа, добавлен 07.12.2019 The problem of the lack of a well-founded model of competencies of university development project teams. Substantiation of the competence model of university development project teams based on empirical data of universities in different countries.
статья, добавлен 19.03.2024The meaning of the term "outsourcing" is the organization's use of external resources to solve its own internal problems. Cooperation between organizations, transfer of organizational elements to third parties. Management of organizational strategy.
статья, добавлен 27.02.2023- 83. Theoretical aspects of logistics management of agricultural enterprises at the international level
Researchers of the theoretical foundations of logistics management at the national level. The modern logistics in the system of international market relations is analyzed. The potential of logistics services is analyzed using the example of China.
статья, добавлен 06.07.2020 The potential impact of Turkey’s foreign policy on Russia’s soft power in several regions of the world. The policy of President R.T. Erdogan in the Mediterranean. The “toxic” impact of Erdogan’s policy on Russia’s soft power in the considered regions.
статья, добавлен 29.03.2021Justification of the conceptual foundations of the implementation of measures to guarantee safety during the implementation of the technological management strategy of agro-food enterprises. Prevention and mitigation of the consequences of threats.
статья, добавлен 18.12.2023Review of methods for diagnosing a company's strategic potential. Assessment of strategic potential - analysis of the state of affairs in the organization, the state of the external environment. The role of diagnostic methods in the choice of strategy.
статья, добавлен 20.02.2023Globalization impacts to the free development of individuals, products, and administrations across the globe in an incorporated, consistent way. Result of the opening up of the worldwide economy and the expansion in the exchange between countries.
статья, добавлен 12.12.2023- 88. Implementing benchmarking for incentive regulation of public utilities in post-communist countries
Features improve the efficiency of public services, subject to the availability of large amounts of data using regulatory benchmarking. Analysis of productivity of different companies providing public services, on the example of several Czech companies.
статья, добавлен 28.09.2016 Advertising is an age-old marketing technique that has continuously evolved with advancements in technology. In recent decades, the internet has revolutionized the advertising industry, allowing businesses to reach audience with unprecedented precision.
статья, добавлен 15.04.2024The increase of demand for education. Overqualification problem in Russia. Comprehensive monitoring of living conditions surveillance employees. The objective method of measuring overqualification. Underqualification among Russian self-employed youth.
дипломная работа, добавлен 18.07.2020Development of an effective workforce strategy of the company. Systematization of influencing factors on Human Resources. Use of the personnel management system to reduce financial costs for talent selection. Implementation of startups and internships.
статья, добавлен 20.07.2024Investigation of the mutual influence of the anti-crisis strategy and the internal specificity of the enterprise in the process of its withdrawal from the crisis. Strategic changes and organizational factors. Reorientation of the product/market.
статья, добавлен 27.09.2016Improving the efficiency of management of Ukrainian agriculture. Creation of a mathematical model for the operational change of the purpose of an agro-industrial enterprise. Assessment of the impact of the war on the resource potential of agribusiness.
статья, добавлен 04.09.2024Analysis of projects at crowdfunding venues in different countries. Methods to attract interest from potential sponsor. Managerial factors affecting the increased likelihood of a successful start-up project. Overview of the Russian crowdfunding platform.
дипломная работа, добавлен 04.12.2019- 95. Strategic HR management and building of international teams as a strategy for global competitiveness
The latest management theories and trends are explored and insights into the role intercultural competence in the strategic management of human resources are provided. The importance of aligning human resource management practices with business strategy.
статья, добавлен 04.09.2024 Personnel management as a factor in organizational strategy. Use of information technologies to establish the relationship between personnel and the goals of the organization. The concept of business intelligence in the context of personnel strategy.
статья, добавлен 27.09.2016Use of forecasting and planning methods in decision-making in social and ethical management. Classification of governance decisions in the field of marketing. Definition of the concept of "unacceptable damage" and the time of occurrence of consequences.
статья, добавлен 10.10.2024Study of the fundamental questions on the formation of the cost-oriented strategy of the enterprise and the justification of the sequence of the factors of value creation. Advantages and disadvantages of the system of cost-oriented controlling.
статья, добавлен 23.08.2018Cultural and creative industries and their important role in the modern economy. The need to identify innovative methods in the training of managers of social and cultural activities. Management and expansion of the production of cultural property.
статья, добавлен 24.05.2022The positive side of intercultural communication within international corporations. Communication problems foreigners, the benefits of multiculturalism. Professional contacts with representatives of different cultures, their usefulness to corporations.
статья, добавлен 28.09.2016