Marketing Strategy and Marketing Effectiveness
Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
Подобные документы
Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
статья, добавлен 29.06.2022Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
статья, добавлен 14.09.2016The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
статья, добавлен 20.07.2024- 29. Exploring green marketing factors influencing consumers' purchase intentions toward green buildings
An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.
статья, добавлен 27.09.2016 Characteristics of digital marketing and its role for modern business. Basic analysis of the video game industry in the United States, China, Germany, France and Russia. Consideration of Ubisoft's digital marketing strategy in different countries.
магистерская работа, добавлен 13.07.2020The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
статья, добавлен 18.04.2023The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
статья, добавлен 02.10.2024Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.
статья, добавлен 03.08.2021Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
статья, добавлен 16.06.2024Research of the application of the Lovemark concept in modern business. Analysis of the impact of a marketing strategy on customer loyalty and emotional engagement. Shaping the tastes and behaviors of target customers, increasing their brand confidence.
статья, добавлен 20.07.2024The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
дипломная работа, добавлен 01.08.2017- 39. Stakeholder’s expectations and objectives of the sport club in the context of marketing activities
Determination of ways of achieving the objectives of the sports organization through marketing activities. The potential diversity in the implementation of marketing strategy of sports organizations on the example of sport organizations of Poland.
статья, добавлен 27.06.2016 The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
статья, добавлен 28.09.2016Needs are states of felt deprivation, it is the things that we require in order to feel a part of community and achieve good welfare, their research and analysis in modern marketing. Concept and reflected in the marketing of basic human wants, demands.
контрольная работа, добавлен 29.10.2014The connection between one's comprehension of marketing ethics and the assessment of ethical standards in marketing practice. The knowledge and awareness of ethical aspects in marketing, facilitates informed decision-making in various marketing scenarios.
статья, добавлен 28.09.2024Improving the process of strategic marketing planning in Ukraine. Defining the mission and goals of the processing enterprise, developing a program for its competitiveness and investment attractiveness. Ensuring the effectiveness of sales activities.
статья, добавлен 20.09.2024Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
статья, добавлен 24.06.2024The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.
статья, добавлен 27.06.2016Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
статья, добавлен 21.10.2019Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
статья, добавлен 25.06.2024The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
статья, добавлен 14.09.2016The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
статья, добавлен 09.10.2018