Marketing Strategy and Marketing Effectiveness
Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
Подобные документы
Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.
статья, добавлен 07.10.2018Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
статья, добавлен 31.01.2018Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023- 80. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.
статья, добавлен 04.02.2021History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
статья, добавлен 24.02.2019The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
статья, добавлен 03.07.2023Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
статья, добавлен 25.11.2023Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.
статья, добавлен 28.07.2023The study of effective marketing in social networks. The choice of influential individuals who will positively influence the decision to purchase brand products. The peculiarity of social commerce and native advertising. Website optimization process.
дипломная работа, добавлен 14.07.2020Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
статья, добавлен 15.04.2024The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
статья, добавлен 29.09.2016The developing conceptual foundations and procedures for generating and implementing strategies for managing the sales activities of processing enterprises. The study substantiates a model for the formation of the strategy of a processing enterprise.
статья, добавлен 19.03.2024Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
дипломная работа, добавлен 09.08.2018Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
статья, добавлен 23.07.2020Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.
статья, добавлен 24.07.2017Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
статья, добавлен 18.12.2023Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.
презентация, добавлен 08.12.2010The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.
статья, добавлен 25.11.2016The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.
статья, добавлен 08.01.2024Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.
статья, добавлен 16.01.2024Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
презентация, добавлен 26.11.2015