Forming the strategy and long-term marketing program for brand management
The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
Подобные документы
Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.
??????, добавлен 14.12.2024Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
??????, добавлен 04.09.2024Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
????????? ??????, добавлен 13.07.2020Brand as a means of managing relationships between organizations and their target groups. The creation of the Carpathian brand, which should reflect all elements of the uniqueness of the territory. The development of a social tourism institute in Ukraine.
??????, добавлен 06.03.2018The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
??????, добавлен 03.07.2023The communicative and psychological influence of the brand character. Creating a brand persona based on certain characteristics that are inherent to the audience, as well as the company itself. Successful and timely introduction of new stories or mascots.
??????, добавлен 06.08.2023- 32. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
???????, добавлен 20.10.2013 To reveal correlations between brand influence on children audience and parental attitude to the brand. Patterns of advertising interactions with children. Ethical aspects of marketing communications with children. The effect of advertising on parents.
????????? ??????, добавлен 01.12.2019Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
??????, добавлен 10.01.2023- 35. Ikea case
The scope of business of the company. The efficiency of the global brand. Competitors of the company and compare them. The defenses of the brand in target markets. SWOT analysis of the company (strengths and weaknesses, opportunities and threats).
??????, добавлен 09.05.2015 The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.
??????, добавлен 21.07.2024Using business process reengineering of an enterprise to create a new process organizational structure, eliminate inefficient processes, and improve the efficiency of process execution. The role of marketing process management in business operations.
??????, добавлен 02.10.2024An architectural implementation of a flagship store, which is the physical embodiment of marketing in a commercial architecture. Description of cases of identical architectural characteristics of the brand in the flagship store in the East Asia region.
??????, добавлен 13.09.2021The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
??????, добавлен 12.05.2018Analysis of nuances of functioning of the Chinese and Japanese markets. Defining the features of the Haier corporate brand. Create effective visual design and cultural symbols of the company's identity. Research of the values of "One Belt - One Road".
??????, добавлен 24.06.2024Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
??????, добавлен 19.11.2022Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
???????, добавлен 06.02.2011This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
??????, добавлен 19.07.2020The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
??????, добавлен 24.02.2016The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
??????, добавлен 26.09.2020Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
????????? ??????, добавлен 18.07.2020Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. Macro- and micro-marketing. The target marketing concept. Competitive Strategies. Internet marketing.
???????, добавлен 06.12.2011Research of a role of values and life style (VALS) in brand loyalty. An attempt to recognize the preferences and segment the readers of the English newspapers based on their psychographic profiles by using VALS. Customers Profile of English Newspapers.
??????, добавлен 02.10.2012?????????? ??????? ?????????? ????????????? ????????????? ?? ??? ????????????? ??????: "marketing governance" ? "marketing management". ??????????? ??????? "????????????? ?????????", ?????????? ??? ?????????, ???????? ???????, ????? ? ?????????.
??????, добавлен 29.08.2018Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
???????, добавлен 27.03.2013