Forming the strategy and long-term marketing program for brand management
The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
Подобные документы
- 76. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
презентация, добавлен 02.03.2015 The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
статья, добавлен 12.12.2023The history of the establishment of McDonald's. Market share of McDonald is 27 percent in US market. The unique business model — the excellent suppliers and employees — is the reason McDonald’s is the world’s largest quick-service restaurant brand.
презентация, добавлен 12.12.2014Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
статья, добавлен 24.06.2024Interdependence between stereotyped ideas about a cultural product and its commercialization. Transformation of "authentic pub" as a result of exports. Appropriation of the global brand. Original cultural content. Characteristics of exotic goods.
статья, добавлен 28.12.2017Theoretical and methodological foundations for developing a marketing strategy for constructing and promoting low-rise buildings. Market research, identification of the needs and requirements of future buyers, their social and financial characteristics.
статья, добавлен 20.07.2024The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
курсовая работа, добавлен 15.05.2011The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
статья, добавлен 16.11.2020The understanding of BigData is understood as the main factor in the transition to the personalized approach to the future behavior. Viznachennya, with a kind of BigData rank, is pouring in on marketing dіyalnіst of the most important business.
статья, добавлен 25.02.2020Definition of the corporate social responsibility concept. Characteristic of the main tools of the corporate social responsibility, and exploration of the possibility of their use in the formation of international marketing strategy of enterprises.
статья, добавлен 28.09.2016- 87. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
статья, добавлен 15.04.2024The mission must be emotional to create a sense of faith in the brand in the target audience and encourage it to decision-making. It is important to correctly use linguistic tools to create certain emotions and reflect sustainable brands’ values.
статья, добавлен 24.05.2023In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
статья, добавлен 15.02.2022The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
статья, добавлен 11.01.2021Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.
реферат, добавлен 22.12.2009Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
статья, добавлен 25.06.2024- 94. The influence of logistic management on economic activities in the realm of public administration
Ensuring the efficient flow of goods, services, and information. Current logistic management practices in public administration, analysis of their strengths and weaknesses, explore their influence on cost efficiency, service quality, economic outcomes.
статья, добавлен 04.12.2023 - 95. Basic principles of building relationships with frontline personnel within internal marketing system
Analysis approach to appraisal of frontline personnel using competency approach and different stages of life cycle, with satisfaction and loyalty. Principles of building the relationships with frontline personnel in the system of internal marketing.
статья, добавлен 28.09.2016 Developing of a methodological approach, which allows to effectively and on an institutional basis combine opposite strategic vectors of activating Internet marketing of innovation. The ways of improving Internet marketing of tourism enterprises.
статья, добавлен 21.07.2024Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.
дипломная работа, добавлен 07.12.2019Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
статья, добавлен 29.06.2022The approaches of a marketing concept for the cooperation between profit and non-profit sectors. The usefulness of a partnership, based on interconnection of sectors. The initiation of long-term partnerships of business entities, non-profit organisations.
статья, добавлен 30.08.2016Процесс разделения системы управления маркетинговой деятельностью, отличительные черты "marketing governance" и "marketing management". Разработка структуры, функций, задач и принципов маркетингового управления. Интеграция маркетингового правления.
статья, добавлен 21.05.2017