Marketing concept of modern libraries (sources of marketing activity in libraries)
The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.
Подобные документы
Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.
презентация, добавлен 08.12.2010Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
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дипломная работа, добавлен 04.12.2019Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.
статья, добавлен 28.07.2023The article outlines methodological aspects of the role of digital marketing in the process based on the analysis and systematization of theoretical and practical approaches to a comprehensive assessment of the business marketing activity efficiency.
статья, добавлен 04.12.2023The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
статья, добавлен 21.07.2024Disclosure of the essence of the marketing strategy as the most important feature of a modern organization that allows you to use the marketing service to attract and meet target markets. Development of a marketing strategy for "EGO Translating Company".
дипломная работа, добавлен 15.09.2020Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018The use of marketing relations in tourism companies. The analysis of the foundations relationship marketing, especially this type of marketing versus other forms of interaction with customers. The essence of loyalty programs in the travel services.
статья, добавлен 26.08.2016The connection between one's comprehension of marketing ethics and the assessment of ethical standards in marketing practice. The knowledge and awareness of ethical aspects in marketing, facilitates informed decision-making in various marketing scenarios.
статья, добавлен 28.09.2024The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
статья, добавлен 02.11.2022Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.
статья, добавлен 14.09.2016Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
статья, добавлен 03.05.2023The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.
реферат, добавлен 25.02.2016The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.
отчет по практике, добавлен 30.04.2020- 41. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
реферат, добавлен 20.10.2013 The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.
статья, добавлен 26.04.2023Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
контрольная работа, добавлен 27.12.2011The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
статья, добавлен 14.09.2016Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011The degree of the enterprises flexibility to probable crisis situations due to their reserves potential strengthening. To justify the necessity of marketing tools expending for the outsourcing, reengineering implementation to domestic business practice.
статья, добавлен 12.05.2024Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
статья, добавлен 25.06.2024- 49. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
дипломная работа, добавлен 08.11.2015 Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
статья, добавлен 25.07.2020