Marketing concept of modern libraries (sources of marketing activity in libraries)
The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.
Подобные документы
Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.
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