???????? ????????? ??????????
?????????? ??????? ??????????. ???????? ????????? ????????????? ????????????, "4P" (Place, Product, Price, Promotion). ???? ????????????? ????????????. ????? ???????? ?????. ?????????? ????? ???????. ???????? ???????????????, ???? ??????, ???????.
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The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.
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??????, добавлен 15.09.2024- 53. PR ? ???????
??????? ??????? ? ??? ?? Public Relations, Sales-promotion, Direct Mail. ??????????? ??????? ? PR, ?? ???? ? ??????, ???????????? ? ??????????. ????????????? ?????? ????????????? PR-???????????, ????????? ?????????? ? ?????? ? ???????? ????????? ??????.
???????? ??????, добавлен 17.01.2011 GADU GADU S.A. "More than an Internet Communicator" ?? ??????? PR ???????? ????? "IPO promotion", ?? ??????? ?????? ???????? ??????????? ????????? ?????? ???????? ? ????????? "Investor relations". ????????????? ????????? ???????? ? ??????????? ????????.
??????????? ??????, добавлен 15.10.2015- 55. Consumer demand
Analysis of factors affecting consumer demand, the mechanisms of adjustment and improvement. The construction of the table and the graph the demand curve. The reasons of falling prices, ceteris paribus. The functions of taxes, the problem of subsidies.
???????????, добавлен 19.09.2015 Justification for the inevitability of price competition in the market today. Alternative approaches to the methods of the struggle for the consumer. Criteria of differentiation of offers and sales. Trends in transformation of marketing techniques.
??????, добавлен 14.09.2016The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
??????, добавлен 19.01.2023????????????? ???????????? ??? ?????? ????????????????????? ? ???????? ???????. ???????????? ?????????? ???????????. ?????????????? ????? (sales promotion) ? ?????? ????????? (direct marketing). ????????????? ? ??????? ? ??????? ???? ? ?????????.
???????? ??????, добавлен 21.11.2017The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.
??????, добавлен 05.03.2018Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
??????, добавлен 24.06.2024The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing ?s popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
??????, добавлен 14.09.2016The prerequisites for the introduction of sustainable development and green growth principles into all sectors of the economy are analyzed. The use of ginoshing leads to decline in trust in the green brand. Marketing strategies for green brand promotion.
??????, добавлен 15.03.2020Characteristics of the various methods used by advertisers to create effective ads, to maximize the attractiveness of the target group of users, informing readers about the benefits of the product. Develop an advertising slogan to promote the brand.
???????, добавлен 11.12.2010Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.
????????? ??????, добавлен 18.07.2020?????? ????????? ?????????? ??????? ??????? ?? ??????? ???????? ????? ? ??????? ????????? ?????????? ?????. ???????? ??????????? (Promotion) ??????. ??????? ?????????????? ???????????? ????????? ????????????. ??????????????? ?? ?????????? ?????????.
??????, добавлен 18.12.2017Specificity of retail market formation in an arbitrary agglomeration in terms of optimal sizes and location retailers would choose. Social welfare analysis of a centralized planning of the retail market. The model of duopoly in the retail market.
????????? ??????, добавлен 28.11.2019????????????? ? ??????? ?????????????. ?????? ??? ???????? ? ???? ?????????? ? ????????? ???????????. ??????? ????????? ?????????. ???????? ????????????? ???????. ??????????? ???????? ??????? ? ??????????? ????????. ?????? ? ???? ? ?? ??????????? ??????.
???????????, добавлен 11.04.2014- 68. Mechanisms of public marketing and their influence on the pricing processes of natural monopolies
Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.
??????, добавлен 26.11.2022 ??????????? ? ???????? ???????????? ????????? ??????? ? ??????? ????????????? ???????. ????????????? ??? ??? ???? ????????? ? ?????? ???????????? ??????? ? ????????????. ?????? ????????????? ??????? ?????? ? ????? ???????????. ??????? ??????? ? ???.
???????, добавлен 29.01.2014Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).
???????, добавлен 13.04.2012Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.
????????? ??????, добавлен 07.12.2019Dynamics of publishing activity for the search queries "marketing management" and "theatre arts" in the scientometric databases. Competitive analysis of Ukrainian theaters. the of marketing strategies for successful promotion of theater productions.
??????, добавлен 14.12.2024?????? ????????? ??????? ??????????. ???????? ???? ?????? ?? ?????? Quadric. ???????? ???????? ????????? ?????????-?????. ?????? ????????? ?? ???????? Product. ??????? ????? ?? ????????? ?????? ? ?????????????? ???????? ??????????? ????? ????????.
???????????, добавлен 13.01.2015??????? ???????????? ???????????, ?? ??????. ???????? ???????? ?????????, ??????????? ??????? "???????????". ??????? ??????????? (promotion), ??? ???????, ???? ? ?????. ??????????? ? ???? ??????? ? ??????????? ??????? ? ?????: ????, ???????? ????????.
???????? ??????, добавлен 07.02.2016???????? ???????????? ????????-?????????? ? ????????????? ????????? ????????. ????? ? ??? ????????. ???????? ??? ? ????????? ?? ? ????????????. ??????????? (Promotion) – ???????? ??? ?? ??????????? ????? ? ?????? ? ????? ? ????. ????????? ???????.
???????? ??????, добавлен 03.10.2017