???????? ????????? ??????????
?????????? ??????? ??????????. ???????? ????????? ????????????? ????????????, "4P" (Place, Product, Price, Promotion). ???? ????????????? ????????????. ????? ???????? ?????. ?????????? ????? ???????. ???????? ???????????????, ???? ??????, ???????.
Подобные документы
Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
????????? ??????, добавлен 18.07.2020Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.
??????, добавлен 01.01.2023Researches regarding the purchase behavior and consumer demand for various products across national boundaries. The elaboration of the marketing mix for targeted country. Factors that progressively drive international trade and marketing efforts.
??????, добавлен 21.10.2019Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
??????, добавлен 23.10.2023?roduct placement (?????????? ?????????) ??? ????????? ?????, ????????????? ? ???, ??? ???????? ? ???????, ?????????????, ???????????? ?????, ??????????? ?????? ????? ???????? ???????????? ??????. ???? ?????????? ????? ? ???? ????????? ???????????.
???????? ??????, добавлен 29.01.2016Research of a set of organizational and economic measures carried out by enterprises producing organic food eggs for the effective promotion of their products on the market of Ukraine and abroad. Organic eggs as a separate segment of the food market.
??????, добавлен 05.10.2020The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
??????, добавлен 18.11.2023The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.
????? ?? ????????, добавлен 30.04.2020Specialization of "Nestle" in the production of pet food, pharmaceuticals and cosmetics. History of company and output on the world market. Start of production of Nescafe. Produsing by "Nestle" in Ukraine produces a wide range of food products.
???????????, добавлен 13.10.2015??????? ??????????????? ???????????? ?r?du?t ?l???m?nt ????? ?????????? ?????????????? ?????????????? ? ????????. ??????? ???????? ?????? ?????????????. ?????? ????????? ??????-??????? ??? ???????????? ???????????? ??????????? ????????? product placement.
???????? ??????, добавлен 30.11.2017Consequences of Russian large-scale military aggression for Ukraine's foreign trade in goods in 2022. Trends, changes in the geographical and commodity structure of domestic exports and imports. Product groups with the largest drop in deliveries.
??????, добавлен 26.12.2023Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.
??????, добавлен 21.06.2018Research of features of perfume and cosmetic naming, characteristics of basic information related to perfume and cosmetic products. Study of the essence of the naming space, which is modulated by an integrated perfume and cosmetic nominative complex.
??????, добавлен 10.06.2022The study of the evolution of needs and means to satisfy them. Evolutionary development tools to meet the needs of consumers in the relevant line of development that meet the conditions that these methods are successful in their development process.
??????, добавлен 26.08.2016The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
??????, добавлен 28.09.2016Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
????????? ??????, добавлен 09.08.2018Strengths of Starbucks Corporation: Sound financial records, Largest coffeehouse chain in the world, Employee management. Weaknesses: Product pricing and Negative publicity. Opportunities: Extend supplier range and Expansion to emerging economies.
???????????, добавлен 05.12.2013Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
????????? ??????, добавлен 13.07.2020Theoretical formulation of the place of the brand among the marketing communications in the tourist business. The experience of the leading destinations and tourism enterprises in the formation of brands. Technology for building the tourist brand.
??????, добавлен 25.08.2016Analysis of the peculiarities of promoting the country's competitiveness in the international market of educational services on the example of Ukraine. Transition from the model of catch-up modernisation to the model of developing comparative advantages.
??????, добавлен 18.12.2023The role of online advertising information in shaping the readiness to purchase over the Internet. An empirical study of the influence of the level of primary knowledge on making decisions about online purchases in various product categories of the store.
????????? ??????, добавлен 18.07.2020The leading luxury fashion brands in product design and brand communications. The ability of brands to work with digital design in terms of aesthetics and three-dimensional structures due to the development of digital technologies, complex visuals.
??????, добавлен 11.01.2021The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.
??????, добавлен 14.09.2016Research of the mechanisms of regulation of the Russian beer market. The influence of weather conditions on the volume of beer sales in Russia; conditions of beer sales regression, mechanisms of weather factors action on sales in different regions.
????????? ??????, добавлен 23.08.2020Key processes in the supply chain and outlined the main determinants of the supply chain of products daily demand were identified in the article. Implementation of logistic optimization of the production program, which provide acceleration of the process.
??????, добавлен 14.09.2016