Competitive advantage
The concept of competitive advantage, major misconceptions about the creation of competitive advantage. The basic nature of competition. The factors that determine the nature and degree of competition in an industry. The main flaws of strategic thinking.
Подобные документы
Having considered the main approaches to understanding the concept, we can identify the main conceptual characteristics of strategic communications: the formation of the information environment; information support and provision of information to society.
статья, добавлен 17.06.2024A conceptual approach to the motivational bases and forms of mergers and acquisitions. The causes of mergers and their main advantage. The processes of acquisitions and their types. The possible strategies for action in the process of acquisitions.
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дипломная работа, добавлен 07.12.2019The analysis of strategic management in the hotel and restaurant industry (HoReCa), with a particular emphasis on the significance of partnerships and diversification strategies in contemporary conditions. Their interaction with current industry trends.
статья, добавлен 15.04.2024Management of personnel adaptation to strategic changes at enterprises of the construction industry as a component of the personnel management process. Alignment between internal processes and strategy through transformation of organizational culture.
статья, добавлен 16.06.2024The study of the strategic positioning of enterprises using a two-dimensional matrix. The main goal of the study is to form a two-dimensional matrix for effectively assessing the strategic position of domestic enterprises in the garment industry.
статья, добавлен 18.09.2024The choice of strategic goals of sustainable development and the main directions of achievement were highlighted and their expediency was also substantiated in the publication. Study and characteristic of the concept of corporate social responsibility.
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реферат, добавлен 27.10.2010The potential for growth in the value of the HEI brand will include a decrease in overall competition, enhancing image, increase in financial resources, achieving the mission. The effectiveness of strategy implementation depends on the evaluation.
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статья, добавлен 23.02.2017Prospects for the development of the tourist industry of Ukraine in the post-war period. Strategic directions for the formation of the tourism sector, taking into account regional characteristics and factors that have a negative impact on the result.
статья, добавлен 08.01.2024The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.
статья, добавлен 10.10.2023Consideration of the main problems of sustainable development of international clothing companies. Features of the development of a theoretical model of success factors affecting the level of sustainability of companies in the clothing industry.
статья, добавлен 19.08.2020An economic-mathematical model of the evaluation of the control system. The factors that reflect the degree of influence on the quality of management of the economic entity, their effectiveness and determine the strategy of its activity in the long term.
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статья, добавлен 30.01.2016The concept of strategic brand management, emphasizes on the direction of brand growth in the long-term prospects. The functions, the basic principles of brand management. Methods and principles, specific models, organizational forms of brand management.
статья, добавлен 16.12.2020Уровни стратегии, корпоративные и конкурентные стратегии. Характеристика внутренней среды компании Ростелеком с помощью SWOT-анализа и анализа построения цепочки ценностей. Рекомендации по изменению конкурентной стратегии в каждом из сегментов компании.
курсовая работа, добавлен 28.08.2018Implementation of an integrated approach to ensure the competitiveness and profitability of enterprises. Improving the efficiency of management, anti-crisis and solvent potential of the company. Assessment of information, logistics and resource support.
статья, добавлен 29.01.2022The interference and interconnection of reputation of the state and a single enterprise has been confirmed by analysis of Ukraine’s positions in key world rankings. The discourse analysis of texts written by the representatives of global operating.
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статья, добавлен 12.12.2023Critical analysis and definitions systematization of the "enterprise’s strategic potential" concept. Key components of strategic potential of trade enterprises. Development of the model of improving the construct of enterprise’s strategic potential.
статья, добавлен 20.02.2022