Using the multi-channel retailing by online shop - determinants of the development and barriers of the implementation
Increase the purchase amount that, on average, per user - one of the main reasons for the growing popularity of e-Commerce market. Analysis of the comparative advantages, challenges of launching a multi channel retailing system through online stores.
Подобные документы
Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.
статья, добавлен 21.12.2016The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
дипломная работа, добавлен 18.07.2020The article shows сonsidering the global spread of the use ofmodern technologies, the Internet is increasingly gaining popularity as a platform for trading. That is why the need to protect consumer rights when buying goods via the Internet keeps growing.
статья, добавлен 30.06.2022Характеристика сетевого бизнеса, виды ответственности предпринимателей. Анализ пирамидального принципа построения организации сетевого маркетинга, затрат менеджеров структуры разного уровня и качества товаров. Достоинства, недостатки и опасности МЛМ.
статья, добавлен 19.04.2010The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.
статья, добавлен 20.07.2024The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.
статья, добавлен 13.12.2023- 107. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
презентация, добавлен 14.05.2014 Is presented applied to reduce the risk of loss of stock, movement within warehouse, quantity, and material values in the isolated integrated logistics system. Application features ABC analysis, ZYZ analysis and the method of determining the boundaries.
статья, добавлен 03.04.2018Description of the family business on the example of a specific Spanish company "Vigar". The effectiveness of the presented international company and the difficulties faced by the family business are considered. A marketing analysis of the Vigar.
статья, добавлен 21.07.2020Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.
дипломная работа, добавлен 23.09.2018Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.
статья, добавлен 14.02.2022The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
статья, добавлен 26.09.2020Analysis of existing systems of intra-organizational marketing of higher education organizations in Krasnodar. Defining the General features of structural marketing systems for state, municipal and private universities in the Russian Federation.
статья, добавлен 24.05.2020The concept of cold chain in Ukraine, key elements and stages of organizing refrigeration circuit. The development of the national cold chain from the standpoint of implementation of intelligent systems for monitoring of perishable goods in real time.
статья, добавлен 14.09.2016McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
контрольная работа, добавлен 22.05.2018- 116. Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding
Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.
статья, добавлен 17.04.2022 Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.
статья, добавлен 15.02.2019Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
статья, добавлен 31.01.2018Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.
статья, добавлен 12.05.2024Рассмотрение методов использования интернет сетей для продвижения рекламы товаров среди пользователей компьютеров. Возможности, предоставляемые PR-online в использовании геотаргингетинга. Интернет - широкое поле для маркетинга. Реализация PR-кампаний.
реферат, добавлен 05.10.2011The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.
статья, добавлен 28.09.2016Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.
статья, добавлен 25.06.2024Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.
дипломная работа, добавлен 09.06.2015The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.
статья, добавлен 23.03.2020