Brand audit: types, approaches, methodologies
The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
Подобные документы
Модель оцінки вартості бренду (Brand Valuation Model) компанії Interbrand, заснована на методі чистої приведеної вартості бренду. Прогнозування грошового потоку, який створюється нематеріальними активами. Ставка дисконту, заснована на безризиковій ставці.
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