Brand audit: types, approaches, methodologies
The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
Подобные документы
Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.
презентация, добавлен 08.12.2010The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Study of providing community activists with skills in building effective systems for positioning territories and developing the service sector of the territorial community by introducing marketing mechanisms in cooperation with public authorities.
статья, добавлен 28.08.2022Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.
реферат, добавлен 06.02.2011Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
дипломная работа, добавлен 23.09.2018Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
дипломная работа, добавлен 18.07.2020Clarification of typology of genres of advertising, trends of development and their current state. Establishing the differentiation of advertising genres depending on the channels of advertising, goals, types of audience, directions of development.
статья, добавлен 23.08.2018The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
статья, добавлен 25.02.2016Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.
статья, добавлен 11.07.2018Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
статья, добавлен 16.01.2024The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
статья, добавлен 24.02.2016A study of factors affecting the sales of Samsung Galaxy 4. Designing, developing sophisticated database structures and systems the telephone. The study of the pricing strategy. Consideration of the company's activities, telephone sales profitability.
доклад, добавлен 15.12.2014The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
статья, добавлен 21.07.2024- 89. Coca Cola
History and development Coca-Cola Company. Opening first Coca-Cola's syrup manufacturing plant outside Atlanta in Dallas Texas. Analyzes Coca-Cola’s internal environment. Capitalizing off Coca-Cola's strengths and work to minimize their weaknesses.
презентация, добавлен 03.12.2015 Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023Control of deliveries and shipments as the basic function of the warehouse logistics. The problem of customer interaction in the company of wholesale trade. Customer engagement - a basis of strategy of survival and growth for the company in the market.
контрольная работа, добавлен 20.03.2016Modern types of Frequent-flyer programs and financial approaches. Winners and losers from mileage and revenue-based reward program. Advantages and disadvantages of status demotion policy. Differences between the most and the least satisfied clients.
дипломная работа, добавлен 01.09.2018The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
курсовая работа, добавлен 15.05.2011Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
статья, добавлен 15.04.2024Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
статья, добавлен 21.08.2022Problems and difficulties faced by owners of small businesses. Miles & Snow typology of strategies. Empirical applications of Miles & Snow's generic strategies. Research method. Competitive Strategies By Business Sector. Strategy and performance.
статья, добавлен 02.06.2013Directions for the implementation of the "blue ocean" strategy, taking into account the specifics of enterprises and sectors of the food industry and market conditions. Evaluation of success factors and problems. Actions to create a new market space.
статья, добавлен 06.06.2022Transformation of marketing approaches to the promotion of various goods and services. Impact of modern innovations in the field of information and communication technologies, development of social networks on the strategy of promoting organic products.
статья, добавлен 24.06.2024The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.
дипломная работа, добавлен 30.06.2017The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.
статья, добавлен 26.12.2023