Theoretical principles of the essence of the concept "franchising"
Franchising is one of the models the development of small businesses. Common interests in protecting the image and reputation of the network during business activitiesensuring the confidentiality of information materials related to the franchise concept.
Подобные документы
The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.
статья, добавлен 09.10.2018Analysis of forum materials and marketing research, survey database analysis. Theoretical framework, empirical evidence. Marketing reports, theoretical thematic analysis of qualitative data themes and sub-themes. Hard studying and working periods.
дипломная работа, добавлен 15.09.2020Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
доклад, добавлен 29.05.2016Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.
статья, добавлен 08.01.2024The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".
статья, добавлен 24.02.2016Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.
дипломная работа, добавлен 04.12.2019Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.
дипломная работа, добавлен 01.07.2017Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
статья, добавлен 19.03.2024Побудова теоретичної моделі для опису оптимізації маркетингової діяльності у сфері "business to business". Технологія для експериментального визначення ефективності діяльності маркетолога. Ідентифікація найбільш ефективних спеціалістів з переговорів.
статья, добавлен 24.12.2018Attracting the attention of environmentally conscious buyers to the company. Building a positive corporate reputation. Study of various communication strategies, multimodal means used to create attractive advertising images of the Walmart Corporation.
статья, добавлен 09.03.2021The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.
дипломная работа, добавлен 30.06.2017Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.
статья, добавлен 25.04.2022The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
статья, добавлен 24.06.2024Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.
статья, добавлен 28.09.2016Особенности использования связей с общественностью при взаимодействии хозяйствующих субъектов, критерии его эффективности на примере ООО "Омский партнер". Характеристика сферы "business to business". Нематериальные активы и способы их формирования.
дипломная работа, добавлен 04.09.2014The analysis of road transport complex problems and logistic consulting as a concept. Definition of the place and role of logistics consulting as an instrument for ensuring the competitiveness of road transport complex enterprises in modern business.
статья, добавлен 07.10.2018The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
статья, добавлен 21.07.2024Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.
статья, добавлен 11.12.2020The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
статья, добавлен 27.06.2016Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
статья, добавлен 19.11.2022Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.
дипломная работа, добавлен 13.11.2015Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.
статья, добавлен 21.06.2018The prospects of development of the focus groups method in the contemporary economy. The theoretical background and features of the this method. The possibility of focus groups method using as a tool of indirect communication.
статья, добавлен 26.08.2016The article presents in general terms the reasons for increasing the importance of logistics processes optimizing mechanisms’ development concerning the food supply chain participants, as well as the current trends in the development of the business.
статья, добавлен 19.06.2022