Theoretical principles of the essence of the concept "franchising"
Franchising is one of the models the development of small businesses. Common interests in protecting the image and reputation of the network during business activitiesensuring the confidentiality of information materials related to the franchise concept.
Подобные документы
Research of the main theoretical and methodological provisions of diagnostics of the logistics activity of an enterprise as a tool of the management process Analysis of the essence of the main components of the logistic activity diagnostics mechanism.
??????, добавлен 04.11.2020Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.
??????, добавлен 06.02.2019A survey of theories of multinational enterprises from the early works of Gaimer to modern approaches to the study of these institutions. Assessment of the concept of fragmentation of international production, assessment of the effects of fragmentation.
??????, добавлен 20.10.2020The use of parallel computing, local and global computer networks, telecommunication systems and intelligent information and software in logistics concepts. The directions of the solution to the "Big Data" problem in the field of corporate logistics.
??????, добавлен 25.06.2024The formulation of methodological guidelines foundations for the study and further creation of transport-logistic clusters. Cluster economic development models have become the objects for their analysis by some Ukrainian and Russian scientists.
??????, добавлен 29.07.2021Ethnographic analysis of market participants using the example of the metallurgical industry. A comprehensive study of the intermediary and determinative role of information agencies in the system of information flows between sellers and buyers.
??????, добавлен 04.02.2021Developing a business plan for opening creperie "Tsarskaya" in the center of New York to the Russian diaspora. Analysis of the market and competitors. Developing a marketing plan. SWOT-analysis of the projected places. The assessment of possible risks.
??????-????, добавлен 05.04.2015??????????? ???????????? ????????? ???????? ?? ????????? ??????????? ??? ???????? business-to-business and business-to-consumer ???????????. ??????? ???????? ?????????? ????????? ???????? ??? ?????????? ????????? ????? ????????? ?????? ?? ????????.
??????, добавлен 12.07.2018- 109. Communicative interaction invariant model of narative construction usage in advertising discourse
Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.
??????, добавлен 17.11.2020 The problematic stocks in the five-factor model is the small stock with negative exposures. The average returns of the small firms that invest a lot despite low profitability. The intercept of the big stocks which invest a lot despite low profitability.
???????? ??????, добавлен 14.09.2018????????? ????????? ?? ?????. ?????? ?????? ?????? (??? ?????????? ?????????????) ? ??????? ?????? Advanced Brand Concept Map. ???????? ??????? ????????. ?????????? ????????? ?? ???????????? ? ???????? ????? ??? ??????????? ?????????? ?????-???????????.
????????? ??????, добавлен 19.09.2016Brand is the name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Nestle's corporate business principles. History of Ford Motor Company. Products of McDonald's Corporation.
???????, добавлен 27.03.2013In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
??????, добавлен 15.02.2022Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
??????????? ??????, добавлен 27.12.2011Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
????, добавлен 08.04.2014Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics
??????, добавлен 02.11.2022Analysis of issues related to the development of an effective advertising campaign. Proposed of resources, which will allow the user independently generate advertising budget in the short term; ensure the simplification of decision-making at planning.
??????, добавлен 28.09.2016Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.
??????, добавлен 14.09.2016Analysis of the concept of ETL-system as the process of this intellectual system operation, its three stages. A brief review of ETL-tools, their important role in obtaining reliable and qualitative data contributing to competitiveness of large companies.
??????, добавлен 15.02.2019Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
????????? ??????, добавлен 18.07.2016The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
??????, добавлен 30.08.2018Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
??????, добавлен 21.08.2022Business to business (B2B) ??? ????? ????????????, ??? ? ???????? ???????? ? ?????????? ????????? ??????????? (??????????? ????). ??????????? ??????????? ????????? ? ?????, ????????????? ???????????? ? ??????. ????????????? ???????????? ?? ????? B2B.
???????? ??????, добавлен 16.01.2014The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
????????? ??????, добавлен 18.07.2020Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
??????, добавлен 16.11.2020