Semantic and pragmatic peculiarities of aviation slogans
The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.
Подобные документы
Analysis of the combination of nonverbal components of communication with each other in modern English discourse, including the features of their interaction with verbal components. Structural, semantic and pragmatic features of nonverbal components.
статья, добавлен 30.05.2022The means of nomination of admiration in the modern English. Identification of the nominative aspect of admiration through the use of specific lexical units, such as "amazing", "fantastic", "incredible", which give an evaluative color to the statement.
статья, добавлен 04.12.2023Peculiarities of using slang during the period of young people’s social maturation. The use of slang vocabulary in specific type of communicative environment to conduct certain linguistic behaviour. Key factors to prefer specific language subcode.
статья, добавлен 08.10.2023Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
статья, добавлен 16.04.2023Identifying the premises for the use of indirect speech acts in different versions of the English language. The import of culture in the communication process, including the idea of cultural and social communication tools in the context of discussion.
статья, добавлен 08.05.2018The specificity of the professional language personality of Johnson through a combination of individual and institutional communicative and verbal factors. Integrative application of communicative-pragmatic, linguistic-stylistic and rhetorical analysis.
статья, добавлен 30.08.2022Identification of lexical and semantic, communicative and pragmatic features of the invective vocabulary in the Ukrainian media discourse and social networks as a specific verbal means of a psychological impact on the consciousness of the recipients.
статья, добавлен 30.10.2020Characteristics of the language design of a scientific text translated into a foreign language, on the example of a scientific article. Identify the main translation decisions to achieve pragmatic equivalence of the original and translated texts.
статья, добавлен 16.06.2022Creation of a pragmatic impact with the aim of conveying information and persuading the listening audience in the ideas laid down by the speaker in the speech. A significant number of lexical items to denote actions related to military aggression.
статья, добавлен 15.08.2022Quality translation with identical pragmatic effect. Definition of the measure of translation transformations. Evaluation of the translation solutions to achieve the pragmatically equivalent translation in monograph "The Celts: A Chronological History".
статья, добавлен 09.02.2023The goal is to highlight the essence of communicative teaching methods, according to which the learning process is a harmonious model of the communication process; to achieve the communicative activity of students by substantiating its dominant laws.
статья, добавлен 14.05.2022- 62. Cognitive and pragmatic aspects of food representation in the British and Russian media discourses
Social and linguistic factors of food representation in media discourse. The main ideas influencing journalists, as well as linguistic forms. The relationship between the implementation of the cognitive model and the pragmatic attitude of the journalist.
статья, добавлен 15.11.2021 Analysis and description of the semantic content of the conceptual field of the frontier in linguistic and pragmatic aspects. Discourse-analysis on the material of the discourse of consumption, the discourse of extreme sports and the Internet discourse.
статья, добавлен 15.04.2024The purpose of the article is to provide a detailed definition ofimperative sentence form as well as a thorough examination of the semantic and pragmatic elements of imperative sentences in current English. The primary models of imperative utterances.
статья, добавлен 19.01.2023The study of neologisms in modern English-speaking youth press of the late XX - early XXI century within the pragmalinguistic research paradigm. The study of neologisms, determine the communicative pragmatic basis for the study of journalistic discourse.
статья, добавлен 11.04.2018A comprehensive study of the factors that contribute to the processes of storage or, conversely, the disclosure of secrets in communication. Description of the verbalization of the concept of the secret in modern English-language artistic discourse.
статья, добавлен 09.07.2023Analysis of the potential of the English pronoun " it " in horror discourse texts. Creation of communicative meanings in the process of communication "author-reader". The existence of the fictional world of the text and especially the references therein.
статья, добавлен 12.07.2018The analysis of precedent statements and names, their pragmatic functions (characterization of characters; evaluative-modal), ways of involving them into discourse and identifying the concepts to which they appeal (classic; marriage proposal; marriage).
статья, добавлен 13.09.2023The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.
статья, добавлен 19.12.2021Studying languages in the context of intercultural communication is a key factor in understanding. Language, unquestionably, serves not only as a communicative tool but also as a window that opens up the wide world of historical, social peculiarities.
статья, добавлен 15.04.2024Exploring of the types of code glosses, their lexical realizations, pragmatic functions and frequencies of occurrence. Identification of pragmatic functions the code glosses serve in TED Talks. Types of code glossing with predominance of exemplifiers.
статья, добавлен 04.09.2024The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.
статья, добавлен 24.06.2020Purposes of using new concepts. Means of enriching the synonymous series and avoiding tautologies in order to increase the prestige of the language. Analysis of pragmatics and semantics of borrowed vocabulary in Russian and Azerbaijani media discourses.
статья, добавлен 25.01.2023The article considers the problem of the communicative effect of the closing speeches of the lawyers of the parties on the jury. The use by lawyers of such communicative strategies and tactics of suggestive influence that help them achieve their goals.
статья, добавлен 26.06.2020The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
статья, добавлен 14.08.2022