Semantic and pragmatic peculiarities of aviation slogans
The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.
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A considerable part of aviation lexis is comprised by professional vocabulary and professional terms. Their structure and semantics, the aspects of term classification, problems of translation. The usage of abbreviations and acronyms in Aviation English.
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