Developing a loyalty program for a mini-hotel

The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.

Подобные документы

  • Specificity of retail market formation in an arbitrary agglomeration in terms of optimal sizes and location retailers would choose. Social welfare analysis of a centralized planning of the retail market. The model of duopoly in the retail market.

    дипломная работа, добавлен 28.11.2019

  • The practical realization of the innovative development prognostication process at the enterprise is confined mostly to the current market condition and economic viability analysis. Analysis quantify trends techniques to reduce the level of subjectivity.

    статья, добавлен 27.06.2016

  • Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.

    статья, добавлен 19.03.2024

  • Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.

    статья, добавлен 11.12.2020

  • Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.

    статья, добавлен 28.09.2016

  • The results of a continuous study of Russian domestic carriers. Analysis of barriers to entry into the passenger air transportation market and their impact on competition in this area. The structure of the Russian passenger air transportation market.

    статья, добавлен 29.02.2020

  • The study of current mobile market of Uzbekistan with a public vertically integrated manufacturer. The analysis covers the study of market structure, prices and welfare parameters and evaluation of the effect of a possible partial privatisation.

    курсовая работа, добавлен 27.08.2016

  • Cold chains essences. Preconceptions of the cold chain market development in Ukraine and worldwide. The characteristics of the cold supply chains. The current state and development perspectives of the cold chain logistics on the food market in Ukraine.

    статья, добавлен 14.02.2022

  • Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.

    статья, добавлен 16.11.2020

  • Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.

    статья, добавлен 18.12.2023

  • Analysis of the opinions of urban residents on the possibility of developing renewable energy sources in Vietnam. Factors shaping respondents' preferences. The role of public opinion in the effectiveness of the implementation of renewable energy programs.

    статья, добавлен 25.06.2024

  • Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

    дипломная работа, добавлен 17.07.2020

  • Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.

    дипломная работа, добавлен 10.12.2019

  • The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

    статья, добавлен 26.12.2023

  • Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.

    статья, добавлен 14.09.2016

  • Modern issues of competitiveness. Specific factors influencing international competitiveness in emerging countries. Chinese automotive market: development and dynamics. Problems of automotive clusters in Russia on the case of the sollers company.

    дипломная работа, добавлен 21.09.2016

  • The formulation of methodological guidelines foundations for the study and further creation of transport-logistic clusters. Cluster economic development models have become the objects for their analysis by some Ukrainian and Russian scientists.

    статья, добавлен 29.07.2021

  • The SWOT analysis of the capabilities and resources of China’s labor market revealed very little inconsistencies regarding its strategies. China’s labor market trends: political, economic, social/cultural, technological. Improvement factors for China.

    реферат, добавлен 04.05.2011

  • Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

    дипломная работа, добавлен 13.07.2020

  • Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.

    дипломная работа, добавлен 23.08.2020

  • The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.

    статья, добавлен 28.09.2016

  • Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.

    статья, добавлен 23.03.2020

  • The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

    отчет по практике, добавлен 30.04.2020

  • The impact of e-commerce on the economy. Statistical assessment of the development of e-commerce in the era of globalization. E-commerce market development trends. Types of Internet e-commerce markets, the most popular specialized shopping sites.

    статья, добавлен 08.02.2022

  • Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

    статья, добавлен 21.06.2018

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.