Developing a loyalty program for a mini-hotel
The concept and evaluating the loyalty of clients of mini-hotels, the direction of its formation and development. Types of programs, their comparative characteristics and structure. Analysis of the market of mini-hotels in Moscow, competitive advantages.
Подобные документы
The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
??????, добавлен 25.06.2024Features of the analysis of existing systems of intra-organizational marketing of educational institutions of higher education in Krasnodar. General characteristics of the dynamics of indicators of private educational institutions of higher education.
??????, добавлен 23.07.2020Tests the effects of both direct and indirect network externalities for the merchants’ card acceptance probability based on the representative survey of 800 traditional merchants from all Russian regions. Current non-cash retail payment market analysis.
????????? ??????, добавлен 23.09.2018The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
??????, добавлен 06.07.2023Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.
??????, добавлен 07.10.2018The impact of brand image on consumer choice of branded products in Nigeria automobile market. A sample of respondents was selected using convenience method in Surulere Local Government on the Mainland of Lagos State. Results of the regression analysis.
??????, добавлен 26.09.2020The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.
??????, добавлен 24.02.2016Basic Types of Pricing Policing Policies. Promotional pricing strategy. International pricing strategy. Pricing strategy of Coca Cola. Prices of different bottles. The market penetration pricing policy. Coca Cola Company makes two types of selling.
???????????, добавлен 08.04.2014In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
??????, добавлен 15.02.2022Tools that allow for the analysis of individual areas of the trade range. The adoption of complex decisions related to the development of strategies, the choice and the formation of trading range, pricing, movement and presentation of goods in the store.
??????, добавлен 06.02.2019General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.
????????? ??????, добавлен 30.10.2017The concept of cold chain in Ukraine, key elements and stages of organizing refrigeration circuit. The development of the national cold chain from the standpoint of implementation of intelligent systems for monitoring of perishable goods in real time.
??????, добавлен 14.09.2016Identification of the determinants of market orientation of smallholder tomato producers and to determine the status of market performance along the market chain using the example of Ethiopia. The relationship between market orientation and performance.
??????, добавлен 20.07.2024The concept of marketing in the culture. The main categories of cultural marketing in the field of film distribution. Research of the film rental market and evaluation of the marketing attractiveness of PJSC "MultiplexHolding" by the integral criterion.
??????, добавлен 24.02.2025Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
??????, добавлен 31.01.2018Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.
??????, добавлен 08.01.2024Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
??????? ???????, добавлен 24.12.2013- 93. Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding
Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.
??????, добавлен 17.04.2022 Analysis and determination of the main trends in computer game advertising and its design. Study of functional and visual features of the design of certain types of Internet advertising. Analysis of types of Internet advertising and their graphic design.
??????, добавлен 11.07.2023Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.
????????? ??????, добавлен 09.06.2015The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
??????, добавлен 14.08.2016The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
??????, добавлен 12.12.2023Franchising is one of the models the development of small businesses. Common interests in protecting the image and reputation of the network during business activitiesensuring the confidentiality of information materials related to the franchise concept.
??????, добавлен 24.06.2024Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.
??????, добавлен 29.06.2022The peculiarity of the transfer of the marketing concept to non-profit organizations. Organization of information exchange processes by non-profit organizations, similar to commercial organizations. Analysis of the concept of excellence in production.
??????, добавлен 08.01.2024