Increasing the competitiveness of enterprises based on the use of marketing management tools
The main purpose of tools marketing management tools has been determined, which will allow enterprises to coordinate their activities, optimally allocate resources at all its stages and directly influence the improvement of the level of competitiveness.
Подобные документы
Research process optimization using one of the principles of total quality management. Analysis of its role and importance for making effective decisions that are based only on reliable data. The impact on the competitiveness of the organization.
статья, добавлен 03.12.2018Examines and analysis brand management in the context of strategic development of a modern enterprise, a modern tool for increasing the market competitiveness of the enterprise. Emphasizes that brand management is implemented in several basic directions.
статья, добавлен 18.10.2023To reveal the essence of HR technology, it functions, and the tools it uses in personnel management in modern business conditions. The essence of the definition of HR technology in personnel management was disclosed, and different researchers' statements.
статья, добавлен 15.09.2024The warehousing activities based on integrated logistic strategy of agricultural enterprises. The methodology of formation of logistics management. The relation between the functional units of logistics services in warehouses agricultural enterprises.
статья, добавлен 28.09.2016- 30. Diagnostics of current problems of personnel management in pharmaceutical industrial enterprises
Describes tendencies of personnel management in Ukrainian pharmaceutical enterprises in order to estimate the current level of personnel management. Analysis personnel management is a fundamental element of quality system in pharmaceutical industry.
статья, добавлен 28.07.2016 Establishing effective communication using social mobile devices. Application of information technologies in qualitative research. Ensuring the productivity of communication on teleconferences and video chats. Research tools of management and marketing.
статья, добавлен 18.05.2023Research of modern management technologies in ensuring the competitiveness of the enterprise. A thorough study of theoretical provisions and approaches to the definition of management technology and factors influencing the success of its implementation.
статья, добавлен 26.01.2023Emphasize that personnel management of domestic enterprises remains an important problem. Analysis of personnel management, which carried out through management of labor potential, which is evaluated of the development of the personnel's labor potential.
статья, добавлен 16.10.2023The need to outline the available research directions of omnichannel in marketing management in order to form a holistic view of omnichannel. Identification of six important thematic clusters. Creating and implementing a positive service experience.
статья, добавлен 25.06.2024Ensuring the competitiveness of educational institutions in the market of educational services. Implementation of innovative management technologies to ensure competitive advantages. Increasing the readiness of future managers for innovative activities.
статья, добавлен 20.09.2024Scientific generalization and systematization of proposals for risk management, depending on the environment of the organization. Characteristics of risk management models. The impact of risk on the competitiveness of economic subjects of the state.
статья, добавлен 28.09.2016Improvement of professional training of employees. Increase the efficiency of production, quality and competitiveness in the field of service and in the organization of production. Obtaining competitive advantages in the implementation of one's strategy.
статья, добавлен 20.07.2024Consideration of the essence, types and features of the modification of business models of enterprises under the influence of socially oriented management. Comprehensive analysis of the application of corporate social responsibility by enterprises.
статья, добавлен 10.05.2023Familiarity with the main aspects of creating a new method of management of micro-enterprises. Consideration of the features of the growth process of globalization and marginalization of small and micro businesses. Analysis of the problems of networking.
статья, добавлен 24.02.2016Management tools for managing credit risks. Indebtedness of buyers and existing customers on financial investments of companies. Factors that have a significant impact on the complex of credit risks. Analysis of the causes of losses of organizations.
статья, добавлен 12.02.2019An innovative approach to the formation of the company's profit management system, which will affect the achievement of effective results and ensure competitiveness. Ensuring a stable and growing level of profit in today's business environment.
статья, добавлен 24.02.2024The components of the system of ensuring the competitiveness of higher education. The strategic planning for the development of an educational institution. Tasks of the process of higher school development. Contents of stages of strategic management.
статья, добавлен 03.02.2021The predominant social instruments for human resource management on the agro-processing enterprises investigation are the welfare of employees and working life, planning and development of employees’ career, efficiency management and conflict management.
статья, добавлен 01.04.2022- 44. Quality management as a foundation contemporary ensuring the competitiveness of tourism enterprises
According to modern ideas in ensuring the quality of the final product, quality management actually acts through-aspect of business management, along with cost, time and more. Understanding money is in the subjective evaluations of each stakeholder.
статья, добавлен 16.08.2017 - 45. Strategic HR management and building of international teams as a strategy for global competitiveness
The latest management theories and trends are explored and insights into the role intercultural competence in the strategic management of human resources are provided. The importance of aligning human resource management practices with business strategy.
статья, добавлен 04.09.2024 - 46. Organizational provision of accounting and control of agro- innovative activities of enterprises
e theoretical essence of the term "agro-innovation" in the accounting system of agricultural enterprises is substantiated. In order to increase the innovative activity of agricultural enterprises and the adoption of sound decisions by management staff.
статья, добавлен 15.09.2022 Phases of the labour productivity management model: diagnostics, development, and implementation. Specification of its elements: goal, functions, principles of effective functioning, informational support, human resources and structure, methods and tools.
статья, добавлен 30.08.2021Analysis of the main elements of environmental and economic management in the process of ecologization agricultural production using economic, environmental tools, management methods, development strategies. Model of the ecological-economic management.
статья, добавлен 02.05.2022Violation of the structural integrity of the management system of innovative activity in the industry and the narrowing of the innovative potential of the enterprise. Limitation of its ability to maintain a sufficient level of innovative activity.
статья, добавлен 25.06.2024Analysis of the relationship between the competitiveness of enterprises with the quality of products or services provided and the ability to meet customer requirements. Requirements for the quality of products. Factors affecting its competitiveness.
статья, добавлен 19.02.2021