Increasing the competitiveness of enterprises based on the use of marketing management tools
The main purpose of tools marketing management tools has been determined, which will allow enterprises to coordinate their activities, optimally allocate resources at all its stages and directly influence the improvement of the level of competitiveness.
Подобные документы
Identifying the nature and priorities of financial management of enterprises. The peculiarity of determining approaches to such management on the basis of crisis management. Analysis of the use of induction and deduction to build a research structure.
статья, добавлен 02.05.2022The devoted to the study of food safety management at restaurant enterprises. Improvingfood safety management at restaurant enterprises involves the use of the latest technologies and standards, as well as taking into account legislative requirements.
статья, добавлен 12.05.2024- 53. Management of human resources development in small and medium-sized enterprises - theoretical review
The article examines the situation of human resource management in small and medium-sized enterprises in China. Problems that exist in human resource management. Implementation of systematic human resource management with an emphasis on talent roll.
статья, добавлен 15.04.2024 The impact of the e-commerce industry on changes in consumer preferences for the transition from offline physical store payments to an online transaction-based business model. Formation of a policy of encouraging employment at e-commerce enterprises.
статья, добавлен 25.06.2024The concept of quality. Foundations and systems of quality management. Training for improving service quality at Honda. The plant of Lexus in Cambridge. Human resource development management, tools of process management. Methods in quality assurance.
курсовая работа, добавлен 29.10.2015Analysis of the results of the study of the compliance of elements of reputation with the components of the management system; and organizational development of socially oriented business enterprises in the context of their connection with certain stages.
статья, добавлен 03.05.2023Consideration of strategic tasks of introduction of management accounting at enterprises, substantiation of its necessity and prospects of further development. National features of doing business. Directions of development of domestic management.
статья, добавлен 28.01.2022Advantages of the results based management methodology. The directions of organizational communications between the university and local authorities and management in the context of information age. The ways of using the tools of the RBM to optimize them.
статья, добавлен 12.05.2024The process of choice of future profession. Entering at the university and study marketing or management after school. Organizing the work of company and how to direct people. Studying in the marketing an university the ways company sells its products.
презентация, добавлен 02.02.2015Conceptual frameworks of management reporting formation that was investigated from the perspective of systematic approach. Determination of the main requirements to the content and structure of management reporting on the example of trade enterprises.
статья, добавлен 30.10.2016The trends that have arisen in the model of realization of sales competences by companies-operators of the Ukrainian consumer market. Their impact on the behavior model of these subjects from the point of view of the application of management tools.
статья, добавлен 30.06.2022Justification of the conceptual foundations of the implementation of measures to guarantee safety during the implementation of the technological management strategy of agro-food enterprises. Prevention and mitigation of the consequences of threats.
статья, добавлен 18.12.2023This formation and modeling of the enterprise risk management system in modern conditions. Theoretical and methodical principles and development of practical recommendations aimed at improvement of management of business risks of wholesale enterprises.
статья, добавлен 27.12.2023Ensuring the functioning of companies in conditions of cyclical financial crises. Improvement of the enterprise management system. The use of innovations to increase competitiveness and the company's leading position in consideration to risks and threats.
статья, добавлен 20.07.2024Identification effective indicators of the formation of the Human Resources Management ecosystem for the purpose of prompt response to changes in the socio-economic environment. Avoidance of possible losses and continuous improvement of HRM efficiency.
статья, добавлен 17.11.2023The problems of large and small enterprises and some management approaches under Czech conditions. Trend in managing and organizing companies. Characteristics of enterprise structure and ways of their management by the example of two particular firms.
статья, добавлен 28.09.2016Reputation management, as a new segment of the corporate governance system is experiencing significant dynamic impacts, particularly in the conditions of an information economy, which in the result creates a number of new challenges and opportunities.
статья, добавлен 13.09.2022Theoretical principles and practical proposals for improving the mechanisms of management and implementation of social responsibility at the level of agricultural enterprises, corporations. The forms of solving social and environmental problems.
статья, добавлен 01.02.2022The concept of business process management, development trends of real estate enterprises. Overview of business processes in this area. The role of information technologies, effective measures to improve the productivity and development of enterprises.
статья, добавлен 15.04.2024Study of the main ways of managing economic processes and participants in production with the lowest costs of material, financial, energy and labor resources. Analysis of the relationship between production efficiency and management improvement.
статья, добавлен 15.11.2022Identifying factors of organizational culture that influence innovation of enterprises, as well as determine the strength of this effect. Determinants of organizational culture that influence innovation. Organization level personnel management practices.
статья, добавлен 24.02.2016Review of the problem of formation of models and human resource management strategies in Ukrainian enterprises. Analysis of methodological approaches to the management of labor resources of the enterprise. Osobennoti definition of personnel strategy.
статья, добавлен 26.07.2016Improving the efficiency of management of Ukrainian agriculture. Creation of a mathematical model for the operational change of the purpose of an agro-industrial enterprise. Assessment of the impact of the war on the resource potential of agribusiness.
статья, добавлен 04.09.2024The article is concerned with the interpretation of the essence of the innovation strategy concept given the impact of environmental factors in order to meet the interests of all parties concerned, with the author's definition of this concept suggested.
статья, добавлен 04.09.2024Analysis of the prospects for the use of strategic risk management tools in the process of public administration in an unstable, highly conflict-prone society. Features of the choice of methodology for the formation of an effective risk management model.
статья, добавлен 17.06.2021