Brand communication in digital media space: socio-discourse dimension
The study of brand communication in view of socio-discursive characteristics. Application of the virtual media sphere as a key to success and a necessary tool for implementing business strategies. Social interaction around the brand in the media space.
Подобные документы
Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
статья, добавлен 16.04.2023The impact of globalization on the Serbian media language. The weakening of national identity in order to adapt to world trends. The decline in the print media circulation and the growing popularity of cheap entertainment content offered by television.
статья, добавлен 16.08.2021Major media theories. Propaganda as a means of manipulation. The ways by which the enemy image is created. The peculiarities of how people supposedly carrying the Covid-19 are portrayed in Russian regional media resources, including, linguistic means.
дипломная работа, добавлен 24.08.2020Study of the problem of professional discourse of border guards, taking into account communication strategies and tactics. Analysis of language controls: an algorithm of questions in situations involving interviews with potential victims of trafficking.
статья, добавлен 05.04.2019Linguistic study of the virtual language personality "moderator" as a key person in the virtual space of the Internet. Analysis of messages of the language personality "moderator", characteristic verbal features of posts and communication, it is inherent.
статья, добавлен 17.04.2021Analysis of the semantic changes of the term "Californication", which appeared in the American language culture for a little over 50 years. Adaptation of vocabulary of political discourse used on media platforms. Tracking the way this word appeared.
статья, добавлен 20.10.2022Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.
статья, добавлен 18.10.2022Distinguishing features of political activity, the specifics of conducting international negotiations between senior state officials and diplomats. Study of the peculiarity of diplomatic discourse and its differences from other types of communication.
статья, добавлен 24.01.2023The media is an area where it is important not to confuse the object with the language. Commentary is one of the most distinctive of all uses of English. The Use of Language in Newspapers. The function of brief news items. Journalese: form and content.
реферат, добавлен 05.04.2010- 85. The discourse studies of computer-mediated communication genres development in modern linguistics
Study of the concepts of studying computer communication, the development of electronic genres based on the works of modern linguists. Review of the influence of digital technologies on the development of new types of communication, changes in old ones.
статья, добавлен 08.10.2023 Study of the peculiarities of intercultural communication, its types, forms. Analysis of the causes of difficulties in communication due to the difference in cultures. Attention is focused on translation strategies common in intercultural communication.
статья, добавлен 12.10.2022- 87. Cognitive and pragmatic aspects of food representation in the British and Russian media discourses
Social and linguistic factors of food representation in media discourse. The main ideas influencing journalists, as well as linguistic forms. The relationship between the implementation of the cognitive model and the pragmatic attitude of the journalist.
статья, добавлен 15.11.2021 Аналіз українських лексем, споріднених із запозиченим словом media, з погляду морфологічної адаптації та закономірності термінотворення. Аналіз потреби скоординованої праці українських професіоналів над упорядкуванням системи термінів медійної сфери.
статья, добавлен 01.02.2018Study of the effect of communicative restrictions (taboos) in the academic space of China. Analysis of the specifics of taboos in formal and informal academic communication within the framework of asymmetric, unequal and symmetrical, equal relations.
статья, добавлен 09.04.2022An in-depth analysis of metaphors used by English-language media to depict the conflict in Ukraine. Perception and understanding of the war in Ukraine among English-speaking audiences. The role of language in shaping the understanding of conflict.
статья, добавлен 08.10.2023Models of communication in social psychology. Overview of basic communication strategies. Manipulation as a specific form of intercourse. The essence of the implicit and explicit psyche. Analysis of the impact of social desirability in measurements.
диссертация, добавлен 02.09.2018Rules for creating positive communication conditions. Effective and successful communication between young people and adults begins with an attitude to the entire communication process as a whole. Description of conversational strategies in linguistics.
статья, добавлен 22.10.2023Systematization of the scientific views of linguists on the definition of business discourse in linguistics and the definition of its features as one of the institutional types of discourse. Conditions of interaction of political discourse communicators.
статья, добавлен 30.03.2023Conceptual metaphor as an important link in the field of cognitive linguistics. Peculiarities of coverage of the Russian-Ukrainian war in mass media. Study and analysis of a conceptual metaphor related to a given problem, its features and meaning.
статья, добавлен 13.01.2023Implementation of the neological potential of lexemes included in the COVID-19 concept sphere. Lexico-semantic ways of forming neologisms. The functioning of lexemes in Spanish and French journalistic discourse, social networks, telephone applications.
статья, добавлен 18.06.2023Research and analysis results of the attempts at disclosure features the use of euphemisms to create pragmatic potential in the english-speaking media. Consideration and characteristic features of language ellipse, which formed by several syntax.
статья, добавлен 29.10.2016Study of the development of cognitive, social and discourse systems. Language as an abstract and logical tool for working with information. The role of emotions in understanding human language and communication. Emotions as a linguistic phenomenon.
статья, добавлен 24.03.2021The objective of the paper is to highlight the relevance of cross-cultural communication in the business environment and describe a set of the communicative strategies in English, which business people may employ for intercultural business relations.
статья, добавлен 08.11.2022Modern techniques of persuasion and changes in the perception of information of the target audience. Classification, definitions and examples of linguistic means of publicist discourse. Assessment of the impact of demagoguery on social communication.
статья, добавлен 22.01.2023Mechanisms of neologization in the discourse of the British media on the example of The Guardian and The Daily Telegraph. Affixation with elements of Latin and Greek terms as productive models for formation of medical neologisms has been examined.
статья, добавлен 08.05.2018