Brand communication in digital media space: socio-discourse dimension
The study of brand communication in view of socio-discursive characteristics. Application of the virtual media sphere as a key to success and a necessary tool for implementing business strategies. Social interaction around the brand in the media space.
Подобные документы
Our research focuses on the linguistic features of English-language communication on the internet. Through analysis of textual samples from Twitter and Instagram, this study aim to delineate lexical and emotional characteristics of internet communication.
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