Scientific and theoretical principles of genres in modern advertology
Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.
Подобные документы
Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
статья, добавлен 18.12.2023The impact of competition on the growth of the outdoor advertising sector and the overall state economy. Deficiencies within the existing legal framework concerning outdoor advertising placement. Development of proposals for overcoming these problems.
статья, добавлен 24.02.2024Features of the advertising industry in the people's Republic of China, Taiwan and Hong Kong. Institutions regulating advertising markets in the regions, analysis of television advertising. Place and role of TV advertising in the advertising sphere.
дипломная работа, добавлен 09.08.2018The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.
статья, добавлен 23.09.2020- 30. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
реферат, добавлен 30.06.2014 Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
статья, добавлен 05.06.2022Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
дипломная работа, добавлен 18.07.2016A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.
статья, добавлен 09.02.2023Virtual influencers - a new phenomenon in the spheres of social networking, advertising, marketing. Using self-training artificial intelligence to generate post texts and communicate with followers - one of the main prospects of virtual influencers.
статья, добавлен 30.05.2022The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
статья, добавлен 27.06.2016Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
статья, добавлен 20.07.2018Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
статья, добавлен 28.06.2020The peculiarity of the study of the pragmatic effectiveness of the application of deixis within the framework of these approaches. An examination of deixis in advertising and its role in the persuasive strategies employed by commercial text producers.
статья, добавлен 04.10.2023Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
статья, добавлен 13.06.2022Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.
статья, добавлен 25.01.2023Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.
дипломная работа, добавлен 14.07.2020Means of motivation of potential consumers. Analysis of the possibilities of print advertising in the XX century. The study of the style features of fonts, graphic decorative elements and the nature of images in advertising messages of Kyiv periodicals.
статья, добавлен 05.06.2022Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
статья, добавлен 28.02.2023Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".
статья, добавлен 20.11.2020Analysis of the changes that took place in the Chinese advertising poster during the ХХ century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.
статья, добавлен 26.11.2023Cultural Preconditions of Gender Stereotypes in Communication. Gender stereotyping in TV and radio advertisements. Gender and language usage. Differences in language usage and worldview. Voiceover characteristics, word choice and use of arguments.
курсовая работа, добавлен 19.04.2013Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
дипломная работа, добавлен 07.09.2018Attracting the attention of environmentally conscious buyers to the company. Building a positive corporate reputation. Study of various communication strategies, multimodal means used to create attractive advertising images of the Walmart Corporation.
статья, добавлен 09.03.2021Methods used for popularization of science and scientific institutions. Analysis of the main scientific logistics laboratories and schools in the Russian Federation and the world. The popularization of science and researches' results in Russia.
дипломная работа, добавлен 18.07.2020