Information culture in the context of managing consumer needs

Devoted to the study of the content features of the conceptualization the interaction between economic and socio-cultural needs. It was found that the management of consumption needs is determined by economic, socio-cultural and communication factors.

Подобные документы

  • Symmetry as a way of shaping, creating an image of dynamic visual communications. Consideration of dynamic visual communications as a sphere of interaction between a person and the environment. Rethinking how to design based on the principles of symmetry.

    статья, добавлен 25.04.2022

  • The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.

    статья, добавлен 26.08.2016

  • Availability of information about the market as the main component of any market selection program. The sources of information on international markets and products. Creation of computer databases to help marketers in the problem of identification.

    статья, добавлен 21.06.2018

  • Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.

    дипломная работа, добавлен 09.08.2018

  • The role of tastes and preferences of consumers in the process of determining the demand for goods. Changes in the prices of related products, the use of advertising in stimulating the sale of products. Consumers ' expectations concerning future prices.

    статья, добавлен 05.03.2018

  • Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.

    дипломная работа, добавлен 01.08.2017

  • Classification of approaches to solving the problems of "smart" cities. Improving the effectiveness of the implementation of the marketing decision-making strategy. The introduction of intelligent technologies in the sphere of consumption and services.

    статья, добавлен 03.08.2021

  • Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.

    статья, добавлен 12.05.2024

  • A study of factors affecting the sales of Samsung Galaxy 4. Designing, developing sophisticated database structures and systems the telephone. The study of the pricing strategy. Consideration of the company's activities, telephone sales profitability.

    доклад, добавлен 15.12.2014

  • Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.

    дипломная работа, добавлен 18.07.2020

  • Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

    статья, добавлен 09.07.2017

  • Technique of process management that provides the analysis of business process basing on event logs. Algorithm for high-level process model discovery, pseudocode of the algorithm. Any information system record event logs. Examples of plug-in execution.

    дипломная работа, добавлен 13.11.2015

  • Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.

    статья, добавлен 24.02.2024

  • Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.

    статья, добавлен 18.04.2022

  • Characteristic the impact of digital marketing on the communication of football clubs and to make suggestions for the improvement of communication. has shown that digital marketing is a very broad concept, encompassing many different online tools.

    статья, добавлен 28.07.2023

  • Orientation of the goals of marketing provision of anti-risk measures on the consumer. The main possible options for the attitude of buyers-organizations to the perceived risk depending on the expected utility from the purchase of industrial goods.

    статья, добавлен 15.04.2024

  • Situation of Logistics Infrastructure. Main objectives of the Transport Strategy. Socio-economical problems of Russia. Elements of Russian transportation infrastructure: Railways, Roads, Pipeline, Waterways, Air transportation and Electricity lines.

    контрольная работа, добавлен 21.01.2015

  • Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.

    дипломная работа, добавлен 14.07.2020

  • Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.

    статья, добавлен 10.01.2023

  • Market research of the cosmetics and skin care industries. Consumers of cosmetic products and their preferences. Review and analysis of consumer survey results, development of recommendations for Asian brands operating in the market or entering it.

    дипломная работа, добавлен 17.07.2020

  • Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

    статья, добавлен 02.11.2022

  • Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.

    статья, добавлен 13.06.2022

  • Clarifications of the concept and composition of regional marketing, given the requirements for managing the economy of the region, are given, and the role of marketing thinking in shaping the image of the region is shown. Classification of tourism.

    статья, добавлен 04.02.2021

  • The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.

    курсовая работа, добавлен 15.05.2011

  • Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.

    дипломная работа, добавлен 24.08.2017

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.