Information culture in the context of managing consumer needs
Devoted to the study of the content features of the conceptualization the interaction between economic and socio-cultural needs. It was found that the management of consumption needs is determined by economic, socio-cultural and communication factors.
Подобные документы
- 101. Modelling of the evolutional methods to satisfy the consumer’s needs in new product development
The study of the evolution of needs and means to satisfy them. Evolutionary development tools to meet the needs of consumers in the relevant line of development that meet the conditions that these methods are successful in their development process.
статья, добавлен 26.08.2016 Розробка стратегії просування українських компаній. Надання практичних рекомендацій щодо підготовки сторінки бренду. Аналіз проблем використання користувацького контенту в соціальних мережах. Переваги маркетингового застосування user generated content.
статья, добавлен 16.07.2023Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
статья, добавлен 28.06.2020Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
статья, добавлен 12.05.2024The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
статья, добавлен 14.09.2016Tendencies to interdisciplinarity that force organizations to search for concepts from different areas of science. The role of the concept of internal control and management talent in the competitive process of obtaining advantage in the marketplace.
статья, добавлен 14.09.2016The regional advertising as a form of mass communication. Comprehensive research of the communicative space of the Tyumen region. Analysis of the reasons for using foreign words in advertising texts. Terms of the different languages vocabulary.
статья, добавлен 08.05.2018Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
статья, добавлен 29.09.2016- 109. Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding
Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.
статья, добавлен 17.04.2022 - 110. Benefits and threats of FMCG companies’ participation in the multisided platform business model
Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
дипломная работа, добавлен 01.09.2018 General concept of organic food: basic ideas and explanations. Legislative base for organic production. Understanding and estimating trust in organic food. Trust in organic food among Russian and German consumers: comparative analysis of empirical data.
дипломная работа, добавлен 30.10.2017Модель экономичного размера заказа (Economic Order Quantity). Порядок расчета EOQ с применением формулы Уилсона. Зависимость затрат на выполнение заказа от его размера с учетом скидки и без нее при определении оптимальной партии поставки товара.
лабораторная работа, добавлен 18.12.2013The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
статья, добавлен 03.07.2023Estimation of methods of fuzzy sets and linguistic variables. Investigation of the correlation between the functional design of wooden furniture and the measure of customer satisfaction according to Taiwan. Research of the basic needs of clients.
статья, добавлен 28.09.2016The types of communications media: television, radio, newspapers, magazines and internet-based web-sites. The advantages of newspapers over the other major news media television, radio, and newsmagazines. The global information system and newspapers.
реферат, добавлен 13.02.2013The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
статья, добавлен 05.12.2018Generalization of the concept of information logistics. Determination of the structure of information logistics system in relation to agricultural enterprises. ERP-system (Enterprise Resource Planning System) as a system of enterprise resource planning.
статья, добавлен 25.06.2017The system of indicators, the reflecting the level of production. Dairy industry as a leader in the food industry, it’s place in consumption. Organizational and methodological aspects of the analysis of the availability of production and cost of milk.
статья, добавлен 10.10.2018Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
статья, добавлен 23.08.2018Analysis of promotional marketing criteria in the formation of project teams and resource management. Using the Yule model and creating a brand business modeling canvas. Ensuring effective communication and coordination between project participants.
статья, добавлен 03.02.2024Встановлення оптимальної партії замовлення матеріалів і частин в теорії логістики. Умови застосування методу EOQ (Economic Order Quantity). Чинники, які впливають на величину партії замовлення. Стадії формування логістичного рішення щодо величини EOQ.
реферат, добавлен 24.05.2017Attracting the attention of environmentally conscious buyers to the company. Building a positive corporate reputation. Study of various communication strategies, multimodal means used to create attractive advertising images of the Walmart Corporation.
статья, добавлен 09.03.2021Analysis of the international beauty brands content marketing on instagram and facebook. Review existing literature on the topic: the definition and the concept of the term "customer engagement". Making of recommendations for global beauty brands.
дипломная работа, добавлен 02.09.2018Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.
дипломная работа, добавлен 10.12.2019The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
статья, добавлен 25.02.2016