Marketing innovations in the development of enterprise product policy
The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
Подобные документы
Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
дипломная работа, добавлен 09.08.2018The role of the construction industry in the development of the national economy. The choice of marketing strategy as a key to the marketing opportunities of real estate companies. Proposals for expanding sales of real estate and construction companies.
статья, добавлен 28.09.2022Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
презентация, добавлен 28.08.2015Marketing research of the prerequisites for starting a business by interviewing existing and potential entrepreneurs under the age of 35 in social networks. Problems of enterprise development during the period of quarantine restrictions due to Covid-19.
статья, добавлен 21.08.2022Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
статья, добавлен 24.02.2024Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.
статья, добавлен 09.07.2017Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
статья, добавлен 16.06.2024Empirical implications of CLV measurement in client communities. Client communities implementation. Impact of client communities on companies’ performance. Factors of success derived from content analysis. Customer lifetime value: Marketing models.
курсовая работа, добавлен 26.08.2017Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
статья, добавлен 01.02.2022The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.
дипломная работа, добавлен 01.07.2017Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.
статья, добавлен 28.09.2016Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.
статья, добавлен 01.02.2022The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
статья, добавлен 08.06.2024Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020Development of proposals for the development of trade networks of the fashion industry in Ukraine in a pandemic and after quarantine. Analysis of the main tools and methods of holistic marketing used by the retail network of the fashion industry.
статья, добавлен 14.02.2022The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
статья, добавлен 21.07.2024- 92. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
статья, добавлен 22.08.2022 The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
дипломная работа, добавлен 24.08.2017Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
статья, добавлен 13.10.2022- 96. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
дипломная работа, добавлен 08.11.2015 The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
статья, добавлен 28.09.2016The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".
статья, добавлен 24.02.2016The main problems of digital marketing based on artificial intelligence. Integration of artificial intelligence into existing systems. The essence of digital marketing, studying capabilities. Prospects, consequences of development, implementation of AI.
статья, добавлен 19.03.2024A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
статья, добавлен 03.02.2021