Marketing innovations in the development of enterprise product policy
The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
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Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.
статья, добавлен 26.12.2023Analysis of trends in the development of marketing in social networks. Research on innovations for product promotion in social networks. Use of web analytics, video advertising, influencer marketing. Transforming social networks into marketplaces.
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статья, добавлен 18.05.2018The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.
статья, добавлен 14.09.2016The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022Modern marketing concept. Using market research as an action tool. Consumer behavior in marketing. The concept of product. Product’s time of life. Marketing price, package, brand. Objectives and strategies of advertising. Getting outstanding advertising.
учебное пособие, добавлен 24.12.2013Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
статья, добавлен 25.06.2024The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.
статья, добавлен 10.10.2024The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
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статья, добавлен 21.10.2019The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
статья, добавлен 28.09.2016The essence of marketing communication strategy and value for each subject. The purpose of its formation, a place in the hierarchy of strategic planning in the enterprise. Step by step procedure for the formation of a marketing communication strategy.
статья, добавлен 05.12.2018Factors that affect customers of choosing addictive products. Dissection received performance on people’s attitude of being targeted. Marketing of electronic cigarettes. Development of recommendations for improving marketing strategy in the future.
дипломная работа, добавлен 07.12.2019Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
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статья, добавлен 16.11.2020The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.
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