Research streams in the domain of omnichannel in marketing management: bibliometric review
The need to outline the available research directions of omnichannel in marketing management in order to form a holistic view of omnichannel. Identification of six important thematic clusters. Creating and implementing a positive service experience.
Подобные документы
The concept of quality. Foundations and systems of quality management. Training for improving service quality at Honda. The plant of Lexus in Cambridge. Human resource development management, tools of process management. Methods in quality assurance.
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статья, добавлен 21.06.2018Customer service strategy of an industrial enterprise in the context of the implementation of the concept of strategic management. Features that characterize customer service with high quality. Measures to motivate employees to quality customer service.
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статья, добавлен 16.01.2024 The research on human resource management in Chinese universities has achieved many results, providing theoretical support for improving the management level. However, there are still many problems in human resource management in Chinese universities.
статья, добавлен 25.06.2024The factors influencing the quality of project management approach in an organization and measures for correcting typical mistakes identified within this research. It generates pressure on organizations to create professional project management framework.
статья, добавлен 28.09.2016Scientific approaches to the definition and interpretation of crisis management in the enterprise. Problematic issues of decision-making in a crisis. Conclusions on further developments in the field of research of crisis management in the enterprise.
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