Research streams in the domain of omnichannel in marketing management: bibliometric review
The need to outline the available research directions of omnichannel in marketing management in order to form a holistic view of omnichannel. Identification of six important thematic clusters. Creating and implementing a positive service experience.
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In order for the company to be effective, it is necessary to pay considerable attention to personnel management. The purpose of the article is to form a set and hierarchical classifications of factors influencing the personnel management system.
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