Research streams in the domain of omnichannel in marketing management: bibliometric review
The need to outline the available research directions of omnichannel in marketing management in order to form a holistic view of omnichannel. Identification of six important thematic clusters. Creating and implementing a positive service experience.
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Innovative approach to reforming the current higher educational institution management. The research of developing recommendations on ways to increase efficiency of higher educational institution management system with process management methods.
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