Research streams in the domain of omnichannel in marketing management: bibliometric review
The need to outline the available research directions of omnichannel in marketing management in order to form a holistic view of omnichannel. Identification of six important thematic clusters. Creating and implementing a positive service experience.
Подобные документы
Research on product quality and customer value. Learning a video game as a digital product. Marketing strategy for digital products. Video game design and usability principles. Basic text analysis with LDA. The main characteristic of game descriptions.
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статья, добавлен 24.02.2016Explores the relationship between the formulation and management of long-term and short-term plans, the philosophy of management, the current state of production management. Delves into the internal mechanics of enterprise economic management innovation.
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статья, добавлен 08.09.2020The growth of remote work is one of the innovations that can definitely be attributed to the impact of the pandemic. Promoting the further development of scientific research related to solving problems in personnel management and labor organization.
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статья, добавлен 16.04.2022The main tasks and the importance of management in today’s economy, the possibilities of bringing the art of management to a high level. The role and importance of strategic management, and scientific and practical suggestions and recommendations.
статья, добавлен 26.11.2023- 115. Mental determinants of the implementation of innovative approaches to the organizations management
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статья, добавлен 28.02.2023It is proposed to evaluate and consider the importance of communication with five styles of conflict management in the organization according to the TKI model (Thomas Kilman Model). The need for effective communication skills in management is emphasized.
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статья, добавлен 03.12.2020Historical lessons of managing infrastructure megaprojects. The role of infrastructure megaprojects for the world. The history of metro construction and management. Funding and financial risk management. The results of SWOT analysis and recommendations.
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статья, добавлен 17.11.2023Five main conditions for the transition from the pre-professional era to the era of professionalization and the formation of educational management culture are outlined. Four most significant shortcomings of organizational management mechanisms.
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