Transformation of content and image in Chinese advertising poster of the twentieth century
Analysis and disclosure of the changes that took place in the Chinese advertising poster during the twentieth century. Establishing connections between the cultural and political context and the visual content of messages in advertising posters.
Подобные документы
The study of political advertising discourse in other aspects, in particular linguacultural, semiotic, gender, comparative, functionally pragmatic, communicative. Particular attention has been paid to the morphological-cognitive principle of analysis.
статья, добавлен 25.10.2022The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021Stylistic devices employed in advertising to diversify the connotations of a product by creating implicit, suggestive meanings and connotative fields for the product that is being advertised. Suggestion as a verbal factor in forming text of a commercial.
статья, добавлен 17.08.2021- 29. Socio-cultural adaptation of Chinese idiomatic expressions in russian and Ukrainian translations
Focuses on the analysis of sociocultural adaptation of traditional Chinese idiomatic expressions in russian and Ukrainian languages. Characteristic of sociocultural adaptation is required for two main groups of Chengyu including phraseological units.
статья, добавлен 14.08.2022 Analysis of the Old Ukrainian lexicon of the 15th century Ukrainian letters in the format of the lexical-semantic and functional direction of the linguistic algorithm. The content of letters, which can be classified according to the territorial feature.
статья, добавлен 27.09.2023Translation of Chinese-language diplomatic discourse. Lexical and grammatical translation transformations of the translation of international agreements from Chinese into Ukrainian. The specificity of reproduction of the linguistic and cultural aspect.
статья, добавлен 17.11.2023The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
статья, добавлен 14.08.2022The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.
статья, добавлен 29.09.2023Studying the issues of teaching students to compose and analyze texts of the media and advertising regarding its vocabulary in the process of creating promotional messages, as well as their creative translation (writing) into their native language.
статья, добавлен 04.02.2017Gershom Scholem as the greatest scholar, thinker of matters Jewish in the twentieth century. The "evil way" of the Jews. The nature and source of the Jewish spiritual order. Historical analysis of the development, particularities of German antisemitism.
статья, добавлен 10.08.2013Definition of the features of the drama of public holidays in the context of the development of the festive culture of the twentieth century. The peculiarity of achieving a proper artistic level of quality in the implementation of mass holidays.
статья, добавлен 15.05.2018The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.
статья, добавлен 17.08.2021Modern Chinese sociolinguistic studies of language conflicts distinguish four types of conflicts: conflict between different languages, conflict between dialect and standard language, conflict between written vernacular Chinese and classical Chinese.
статья, добавлен 06.11.2023The ethnocultural functioning specifics of phraseological units with zoomorphic components characterized by a high connotative potential and considered among key sources of the cultural and national heritage of the Chinese nation. Zoomorphic components.
статья, добавлен 21.12.2020The study is devoted to the analysis of the foundations of the formation of Korean-speaking linguistic and sociocultural competence in speech in future philologists. Disclosure of the concept of the content of linguistic and sociocultural competence.
статья, добавлен 23.05.2023The study of the speech act of refusal in the context of culture, which will contribute to the establishment of intercultural communication between the participants of the speech act of refusal, one of which belongs to the Chinese linguistic culture.
статья, добавлен 18.09.2023Presented course with 40 situational dialogues containing 1000 characters, we have set up the You Can Speak Chinese. The YCSC teaching method provides basic language skills that are both useful and practical. Training plans are proposed for each lesson.
учебное пособие, добавлен 27.06.2020- 43. Peculiarities of political speeches translation of English politicians into the Ukrainian language
Application in political activity of the skills of competent construction of speeches, knowledge in the fields of linguistics, rhetoric, psychology, philosophy. Stylistic and linguistic means of conveying the exact content of the speech to the audience.
статья, добавлен 19.01.2023 Analysis of the semantic structure of nominative units. Establishing patterns of interaction between the structures of human consciousness, language forms. Research of the semantic content of the concept "help" in the dimension of the property category.
статья, добавлен 14.08.2023Communication process and its components. Some results of investigation into the process of communication, namely processes of advertising discourse functioning in the context of the Internet. Context of verbal communication, multimedia potential.
статья, добавлен 02.12.2018Y.V. Kondratyuk was the pseudonym adopted by Oleksandr Gnatovich Shargei, a pioneer of astronautics and spaceflight. He was a theoretician and a visionary who, in the early twentieth century, foresaw ways of reaching the moon. History to his lifes.
реферат, добавлен 19.10.2009Sociolinguistic study of address terms. Study of address terms in modern Chinese. Pragmatic functions of address terms. Chinese culture in address terms. Chinese culture in common social language. College students' address forms to teachers are diverse.
статья, добавлен 14.06.2021The presence of a socio-cultural context that determines the choice of the image of a particular enemy that will appear in the text like a feature of D. Trump's public speeches. The role of the political speaker in communicating with his audience.
дипломная работа, добавлен 21.08.2018The purpose is reveal the views of the prominent linguists and psychologists of the XX - early XXI century on psycholinguistics as the tool for understanding lexical-semantic processes. The efficiency of psycholinguistic researches has always been valued.
статья, добавлен 08.11.2022Integration of alphabetic words into the graphic, phonetic and grammatical systems of the Chinese language. Questions related to pronunciation. Principles of subordination of alphabetic lexemes to the grammatical norms of the modern Chinese language.
статья, добавлен 11.02.2022