Transformation of content and image in Chinese advertising poster of the twentieth century
Analysis and disclosure of the changes that took place in the Chinese advertising poster during the twentieth century. Establishing connections between the cultural and political context and the visual content of messages in advertising posters.
Подобные документы
- 51. Chinese Insertions Functioning in English: а Comparative Approach to Fiction and Non-Fiction Texts
The analysis of Chinese insertions functioning in fiction and non-fiction written in English. The function of insertions in non-fiction was documentary function, in fiction it was the function of ethnic coloring and the function speech characteristics.
статья, добавлен 08.03.2021 Studying methods of interaction between politicians and audiences. Linguistic analysis of message content. Identifying ways to manipulate linguistic signs to achieve political goals. Study of phonetic, morphological and lexical levels of discourse.
статья, добавлен 19.03.2024The mechanism of determining the conceptual content of the everyday consciousness of carriers of different cultures and confirming the idea of its non-existence, which leads to the order of application of data in the field of intercultural communication.
статья, добавлен 07.04.2022Effectiveness of virtual reality game in foreign language vocabulary acquisition. An exploration of the use of mobile applications to support the learning of Chinese characters employed by students of as a foreign language. Language education in Europe.
статья, добавлен 17.01.2022Analysis of the concept of discourse in the context of linguistic science. Peculiarities of its interpretation, possible interpretations that affect functionality. The originality of political Internet discourse in the context of machine learning tasks.
статья, добавлен 20.09.2024R. Dotsenko’s translation activity, the translator’s contribution into Ukrainian literary space of the second half of the twentieth century, aesthetic value of his Ukrainian interpretations and definition of principles of artist’s translation concepts.
статья, добавлен 11.07.2022An analysis of the main differences between the most popular dialects of modern Chinese, namely Putonghua (or Mandarin) and Cantonese. Study of the phonetic system of Chinese dialects, which is based on the pronunciation rules of the dialect group.
статья, добавлен 03.04.2023To the specifics of rendering Chinese culture-bound food nominations into Ukrainian and English. The relevance of the research is determined by the fact that it is conducted at the crossroads of cognitive and cultural paradigms of Translation Studies.
статья, добавлен 26.11.2023The relevance of the research is determined by the fact that it is conducted at the crossroads of cognitive and cultural paradigms of Translation Studies. To the specifics of rendering Chinese culture-bound food nominations into Ukrainian and English.
статья, добавлен 25.11.2023The contrastive research of ethnic peculiarities of image of a "wise man" as the result of the moral-value conceptualization on the material of proverbs. Analysis of world outlook of the representatives of East-Slavonic and West-European cultural areas.
статья, добавлен 06.02.2019Critical discourse analysis as a methodology for identifying features of public discourse. Identifying connections between language use and social and cultural aspects of society. Analysis of gender, social, political, power aspects of public discourse.
статья, добавлен 19.01.2023The defining characteristic of marketing communications. Analysis of the data collection methodology and sampling. The peculiarity of advertising impact on long-term relations and loyalty. Development of customer relationship management strategy.
курсовая работа, добавлен 19.05.2015Semantic-semiotic analysis of the text of M. Bulgakov "The Master and Margarita". The role of metaphorical formations in the embodiment of cultural memory. Characteristics of the artistic image of Bulgakov's cat Behemoth, his mythological hypostases.
статья, добавлен 21.01.2021Obstacles to the process of localizing social media content to a specific linguistic and cultural context. Presenting solutions to ensure accurate and culturally appropriate translations. Combining technological resources with human understanding.
статья, добавлен 19.03.2024The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.
статья, добавлен 19.12.2021The role of language, in particular lexical choices in tourism texts, syntactic structures in the system of tourism is investigated. It is shown how the tourism discourse in Ireland forms an idea of the country, history, modern times and Irish identity.
статья, добавлен 22.08.2021Differences between praise, flattery and compliments. Analysis of the system of methods of modeling associative content of meanings of complementary expressions in the semantic field of philological consciousness of respondents of varied ethnic groups.
статья, добавлен 20.09.2021- 68. For and Against
Topics on various topics to help improve their reading and speaking in English: "Harm television", "Camping - the perfect way to spend a vacation", "The role of advertising to the public", "The ban on cruel sports", "Gaps educating today's children".
учебное пособие, добавлен 15.09.2012 Analysis of the role of extralinguistic context in the translation process. Features of translation activity as an interaction of linguistic and extralinguistic factors that make it possible to identify the content of the message in different languages.
статья, добавлен 18.05.2022The concept of imagery like a part of a cognitive linguistics. Verbalization of the microimage by an anthropomorphous metaphor, which entails its semantic differentiation. Metaphorical level of the communicative cooperation in Ukrainian language.
статья, добавлен 25.12.2016Finding ways to improve the quality of translation services in Ukraine. Increasing the volume of audiovisual production, the problems of its presentation into various languages. Identifying the trends to voicing the content of the series "Doctor Who".
статья, добавлен 03.03.2023Analysis of the problem of the functioning of the intertext as a literary technique, the study of its role in the work of one or another writer, the definition of a genre-thematic direction, the deciphering of the tangled web of intertextual connections.
статья, добавлен 18.11.2023Analysis of the implementation of political correctness and taboo discourse in the framework of multiculturalism, the essence of their political and historical context. The classification of taboos according to the concepts of H. Schroeder and R. Gazizov.
статья, добавлен 15.07.2020Foreign experience in creating biographical dictionaries of teachers. Characteristics of eight dictionaries published in Australia, Great Britain, Italy and the USA in 1978-2021. Analysis of the content of each of them according to a number of parameters.
статья, добавлен 30.10.2023Elucidates the role of lexical creativity in creating content for social networks. Hence, the article highlights the tactics of self-branding being the key communicative strategy behind each creative ad-hoc coinage on Pinterest, Instagram and Twitter.
статья, добавлен 18.10.2022